When discussing online marketing platforms, we all know the usual ones. That includes Facebook, Google, and similar social media platforms. Another platform that is available for you, that may not have thought of, is Waze, the popular GPS app. What you may not have thought of is how it can help get your business’s name […]
Among the dozens of different businesses trying to make the most out of the holiday, you want to create ways to market your business and create top-of-mind awareness about your business. You’re not the only person trying to take advantage of the holiday season, To help you plan your marketing for the holidays we put
Last Minute Holiday Tips Read More »
If you plan on live streaming, before you jump right into it, we wanted to fill you in on a few key tips and what you can do to prepare. Starting a live stream is as easy as ever, but you still want the quality to be as best as possible, and if you’re a
How to Prepare for a Live Video Read More »
Media platforms are always introducing new ways for you to engage with your audience. Overtime, more platforms such as Facebook and Instagram have been introducing the ability to live stream to your audience, whether it be for fun or to cover a topic in mind. There’s been major success in live streaming on popular websites
Why Should I Go Live on Social Media? Read More »
When adding photos to your social media page, you want them to look as clear and professional as possible. This means your photos shouldn’t look blurry and they shouldn’t be cut off at the wrong spots. That’s why it’s important to understand the pixel dimensions of each social media platform. We want to share a
Social Media Image Sizes Read More »
As youth, we’ve always been told to check our work and proof-read. You may recall hearing it for the first time in English class during your early years of elementary school. Well, guess what? That phrase hasn’t changed and when marketing your business and sharing content it is just as important to remember to double
Importance of Proofing and Proofing Tools to Utilize Read More »
Social media is a major part of marketing your business and creating a vision for your brand. Hundreds to thousands of people see your business online so you want to be able to keep up with your social portrait. One tool that is efficient and helpful to use across multiple social media channels is Hootsuite!
Benefits of Using Hootsuite for Social Media Scheduling Read More »
Picture Your Post… Tools to create a variety of posts When creating your marketing posts or presenting any content to possible customers, you want to be creative and ditch any bland or dry aspect. This should include adding lively photos to help spruce up content! With that said, we wanted to give you two options
Photo & Image Tools To Use Read More »
That’s it! Three to Five Words When working on creating an email to send to customers, one of the most important parts of the email is the subject line. You need to think about how to engage with your audience to encourage them to open it? Most times, this most important part of an email
The Importance of a Subject Line for Email Campaigns Read More »
Eeny, meeny, miny, moe — Which one stays and which ones go? Email marketing is one of the main ways to communicate with customers and to increase the number of users who reach your site and use your services. With more users gaining access to the internet daily, you want to take advantage of email
What Email Marketing Platform Should I Choose? Read More »
In a report from Baymard Institute we learn the reasons why customers abandon their cart on mobile checkout. This report was distilled and disseminated from 7 studies, 9,221 participants, and 37,000+ hours of ecommerce UX research. I would say the facts shared have been studied and processed to provide us with solid reasons to fine-tune
Why do customers abandon their cart? Read More »
Ever since the internet came about, there have been dozens of ways for you, as a business owner, to market and promote your service to hundreds of thousands of individuals, and, it’s just as easy for customers, clients, and scammers to leave nasty reviews online about your business. Some businesses may think online reviews aren’t
Importance of Online Reviews Read More »
Over time, technology has evolved and the internet has progressed to various lengths we may never have imagined years ago. The internet has become a global network where businesses can grow and strive to be better. For establishments to do better, they have to improve the experience for customers across a multitude of different platforms.
Great Online Experience for Your Customers Read More »
What can be done? Brands have come a long way throughout the years. With help from new technology, they’re able to grow and reach more consumers than ever. Although, technology isn’t perfect. Recently, Google and other individuals took a dive into these machines and the algorithms they use. Their findings showed these devices try
Machine Learning and True Fairness Read More »
Online shopping has become bigger and more adaptable over the past few months. Now Facebook & Instagram are getting in on the action by providing a simple and free feature to help sell your products. Let’s dive into how this shop feature works and why it’s a great step forward to provide your customers with
Learn about Facebook and Instagram Shops Read More »
AARGH!!! A NEGATIVE REVIEW! What do you do? Find out today!
How to Respond to a Negative Review Online Read More »
We’ll keep it simple. There are certain marketing tasks that can be done in just 10 minutes or less. Well, we wanted to give you some quick marketing ideas that you can read through in less than 10 minutes. Let’s go! Social Media Tips Social and search marketing have a price Videos of the benefits
10 Ideas in just 10 Minutes Read More »
If you have worked with us to build your website, chances are we may have talked to you about blogs. Blogs are a great way to insert keywords on your website as well as keep it fresh with new content, which are two important ways that will help your website be found on Google. Google
Benefits of Blogs on Websites Read More »
(Updated in April 2024) When it comes to building a website, you can’t just build it and hope it will start coming up in Google Searches. Ranking high in results takes time. Generally for a new website, we find it takes anywhere from 6 months to 18 months to appear in the first 15 results.
How to Have Your Website Be Found On Google in a Sea of Websites Read More »
As states start to slowly reopen and many businesses can open, while staying within the guidelines, you want to make sure your customers know you are open and ready to serve them! Being proactive with announcing your open and what you have to offer, will help draw more customers your way. We wanted to share
Are You Ready to Reopen? Read More »
Google offers a great opportunity to be found through your Google My Business profile, which is absolutely FREE to set up and manage! This is the profile that helps you to be found on Google Maps and can also help you to be found in Google searches. If your business has been in business for
Setting Up Your Google My Business Profile Read More »
During COVID-19, online shopping is becoming a bigger deal and companies such as Amazon, Walmart, and many more, are trying to keep up with the high volume of customers they are receiving. You most likely had to make adjustments while running your business, too. One of the smartest moves retail owners have made is to
Is it Time to Set Up an Online Store? Read More »
It is without a doubt different times. The changes that are happening during the coronavirus pandemic will stay with us and affect our business for more than several months. Keeping your business afloat and profitable during these times may not seem possible some days. But it is! During this time, our staff has taken some
Marketing Through COVID-19 Read More »
Needless to say, to create an engagement funnel requires a strategic plan to determine the funnels and what will be offered to further engage with them and eventually do business with you. A good email marketing system is necessary to make this all work. Ask yourself these questions: What is the goal of my email and how do
Automate Your Engagement Funnel Read More »
Hello and thank you for joining us to learn more about how to blog effectively to help your business be found in Google searches. Let’s first review the article which led you here. First, did you watch the YouTube video we mentioned in the article? Power of Words by Purple Feather Media. If you didn’t, please
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