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What Email Marketing Platform Should I Choose?

Interlace Communications is a small business marketing company providing virtual assistance and marketing assistance with website design and maintenance, graphic design, print marketing and advertisements, social media marketing, Constant Contact and email marketing, and other virtual marketing to small businesses, entrpreneurs, and mid-sized businesses in Hamburg, Wyomissing, Allentown, and all over Pennsylvania.

Eeny, meeny, miny, moe —
Which one stays and which ones go?

Email marketing is one of the main ways to communicate with customers and to increase the number of users who reach your site and use your services. With more users gaining access to the internet daily, you want to take advantage of email marketing. There are a multitude of platforms you can use and they each offer a variety of benefits for reaching out to your customers.

Each email platform may include similar or different features and tools when comparing one another. With our past experience, we want to focus on three that we consider effective, with plenty of features and benefits you can use to help market to customers.

Constant Contact
Here at Interlace Communications, we have a certified solutions provider for Constant Contact on staff. Constant Contact allows easy functionality to help you reach a wider audience. Their pricing is based on the amount of contacts you have as well as the additional features you would like to add. The minimal price to start is only $20/month and has simple and easy actions to help grow your email audience. Constant Contact also includes exclusive features such as event marketing, social media marketing, and surveys, These additional features help you reach a much wider audience that may be on other online platforms such as Facebook, Instagram, and LinkedIn. If you’re new to email marketing, Constant Contact is well known to be beginner friendly. They also have mobile capabilities, automation to add individuals to your email list, tracking your emails, and much more! If you’re interested in learning more about Constant Contact give us a call at 484-709-6564.

Mailchimp
Mailchimp is a cloud-based email solution. This platform works to centralize your marketing needs in one place and to help focus on the audience at hand. When dealing with email marketing, you want to analyze your data and use this to fine tune your email messages so it appeals to future customers. MailChimp is a great all-in-one tool for small businesses to use to grow and progress. The ability to promote your business on one platform that connects to other forms of communication is one of their features and helps to grow your email marketing. Mailchimp is great for those just starting out because they do offer a free version. Keep in mind the free version is limited but may be what you need to get started! If you would like to discuss Mailchimp further, contact us today.

Robly
Robly is an innovator in using AI software to help boost your email marketing audience. Robly also includes an exclusive feature of photo editing. The AI they use has separate functions that help deliver your email to your audience when they normally check their mail, so the email isn’t ignored and buried upon dozens of others. The other technology used, OpenGen, allows you to resend an email if it wasn’t viewed the first time. This is a great tool as it helps your open rate increase. They also provide helpful tools to share your emails on social media and how to fine tune the appearance for mobile users. If you’re interested in learning more about Robly or want to sign up, contact us today.

These three aren’t the only email platforms available for usage, but we highly recommend to check these out before you make any final decisions. Whether you’re new to email marketing or have been doing it for some time now, these platforms provide efficient and helpful ways to increase the number of individuals who open your emails. If you need any help, you can contact us. We are here to help you make the best decision for your email needs!

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