Ever since the internet came about, there have been dozens of ways for you, as a business owner, to market and promote your service to hundreds of thousands of individuals, and, it’s just as easy for customers, clients, and scammers to leave nasty reviews online about your business. Some businesses may think online reviews aren’t a huge deal, but they matter more than you may think. In this article, we will focus on why online reviews are important for customers to leave feedback and how they’re also important for you as an owner to grow your business.
Online reviews have become an asset for new potential customers to learn from your current and past customers about your business, product, or service before they make an initial purchase. You wouldn’t want to spend money on a product or service and come to find out that it wasn’t worth the money? Neither do your customers. Across the internet there are hundreds of review sites available for people to post on. Some of the big names include Google, Facebook, and Yelp. Whether the review they leave is positive or negative, that review is available to other users to see, and can drastically affect whether or not they decide to purchase or work with you. How many times have you found yourself checking the reviews before buying something?
Online reviews are also a unique tool for businesses to help grow their business, make improvements, and find out what works. You should push yourself to explore these review sites and learn how to use them so you can reply to customers and help relieve any negative reviews! If there is an issue, you can reach out to the customer to gain further insight into the problem and try to make any fixes necessary. Not every problem has a solution, but it’s always worth it to try and make amends with an unhappy customer. You should also keep in mind that some users may post negative reviews without reasoning to discourage businesses and lower the overall rating. These are defined as “internet trolling”. In our blog entitled “How To Respond to Negative Reviews Online”, we recommend ways to respond to negative reviews and how to reach the best solution.
As important as it is to learn about online reviews, you should also encourage your customers to leave one! When you receive positive reviews, they provide a better outlook of your business to other potential customers. Should you receive any negative reviews, that provides you the opportunity to make amends and pinpoint any possible issues that may need improvements.
When it comes to online reviews, by all means, don’t ignore them. Overtime, even a few negative reviews can have drastic results on the outlook of your business. We know you want to look your best for potential customers who may be willing to spend money with your establishment. We hope we gave you further insight into the importance of online reviews and we encourage you to try and use online reviews to your advantage to help improve your business experience.