Marketing Tips

brochures, which brochure does your organization need

Printed Brochure or Digital Brochure: Which One Does Your Organization Need?

Business Printing, Marketing Strategies, Marketing Tips, Social Media Marketing /

Quick Answer The right choice isn’t always a printed brochure or a digital brochure; it often depends on your audience and how they’ll receive your information. Printed brochures create a lasting, tangible impression, while digital brochures make sharing and updating information easy. For many organizations, using both together provides the best results.   Not long […]

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May Is National Small Business Month: Why It Matters More Than You Think

Marketing Strategies, Marketing Tips, Social Media Marketing /

You probably know a small business owner. Maybe you are one. Maybe you grew up watching your parents run one from the kitchen table while dinner got cold. Or maybe you became one yourself because somebody once told you your idea was worth trying and you believed them. May is National Small Business Month. It

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Why Does My Content Get Ignored… Even When I’m Posting Consistently?

Marketing Strategies, Marketing Tips, Social Media Marketing /

If your content isn’t getting attention, it’s not because your message is wrong… it’s because attention has changed. Static posts are easier to scroll past, while motion-based content naturally pauses the eye. A simple shift to scroll stopping content can make the difference between being skipped… or being seen.   You sit down.>You write the

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march 18 ai presentation tool workshop

AI Presentations for Business Owners: Presentations in Minutes, Not Hours

AI Resource Hub, Generative AI, Marketing Tips, Resources /

How many times have you opened PowerPoint… stared at a blank slide… and thought: Why is this taking so long? You adjust a headline. Move a box. Resize a graphic. Rewrite the first slide again. Suddenly it’s 11:47 PM and you haven’t even practiced yet. You’re not bad at presentations. You’re overloaded.

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Why Your Blog Isn’t Getting Found (and How to Fix It Without Writing More)

Marketing Tips, Websites /

Have you been posting blogs… but your phone still isn’t ringing from your website? You update pages. You share posts on Facebook. You know people are searching for what you do. Yet a competitor you barely recognize keeps appearing first. You’re not failing at blogging. You’re dealing with a visibility issue — and it’s affecting

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ai audit of your business, ai generated

How to Audit Your Business for AI Opportunities Before January 1… in 30 Minutes

AI Resource Hub, Generative AI, Marketing Tips, Resources /

Wondering how AI can actually help your business? In just 30 minutes, you can perform a quick AI readiness audit to identify opportunities, streamline processes, and prepare for 2026. This step-by-step guide makes it simple, actionable, and ensures you know exactly where Interlace can help you level up.

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co-100 honoree badge

100 Small Businesses – 1 Big Honor – How Did Interlace Communications Make the CO—100 List?

Marketing Tips /

The CO—100 Small Business Forum is an annual event hosted by the U.S. Chamber of Commerce that honors the Top 100 small businesses in the nation for their innovation, adaptability, and impact. This year, Interlace Communications proudly joined that list, standing shoulder to shoulder with the best of the best in Washington, D.C. From Hamburg

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Champion of Adaptability: Honoring Alyse Mitten on American Business Women’s Day

Marketing Tips /

On American Business Women’s Day 2025, we take a moment to recognize Interlace Communications, Inc.—a company founded by Alyse Mitten in 1995—that has been nationally honored as one of the U.S. Chamber of Commerce CO-100 “Champions of Adaptability.” The official celebration takes place on October 8, when Interlace Communications will be recognized in Washington, D.C.,

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💡 5 Surprising Lessons from Expanding into Walk-In Printing Services in Hamburg

Business Printing, Marketing Tips /

Q: What are the benefits of walk-in printing services at Interlace Communications? A: Walk-in printing makes it easy to get fast copies, place orders, or send faxes on the spot. At Interlace Communications, expanding into walk-in services has streamlined business printing and built stronger community connections through personal, face-to-face support. Ever wonder what really happens

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group photo of the interlace communications team

What’s It Really Like to Work with Interlace Communications?

Marketing Tips /

Ever wonder what it’s actually like behind the scenes at a local marketing and printing company? If you’ve never worked with us before, you might be picturing a big agency or a faceless print shop. But the ICI process is personal, thoughtful, and completely grounded in real relationships—with over 30 years of experience behind it.

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print essentials, how to use print in your business

What Are the Top Print Essentials for Your Business?

Business Printing, Marketing Tips /

In a world where screens dominate, there’s something surprisingly powerful about holding a well-designed print piece in your hands. Whether it’s the weight of a business card or the bold pop of a banner, print isn’t just alive—it’s making bold statements every day. I’m excited to share a new perspective on print and how your

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print marketing, business printing

Why Is Print Marketing Still Powerful in the Digital Age?

Marketing Strategies, Marketing Tips /

Print marketing remains relevant in the digital age because it creates tangible connections with customers, boosts brand credibility, and complements digital strategies through integrated approaches like QR codes. Physical materials like brochures and business cards continue to drive engagement through their tangibility, memorability, and ability to reach audiences regardless of digital access. Can Print Really

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How Can You Get Your Name Out There Through Online Advertising?

Marketing Tips, Social Media Marketing, Websites /

Updated: October 2024 Getting your name out there through online advertising is crucial for brand recognition and business growth. By leveraging the right platforms, strategies, and targeting, businesses can effectively reach their ideal audience and make a lasting impression. Whether you’re just starting out or scaling up, the right combination of online ad strategies can

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20 Hooks for Small Business Saturday (Updated for Post Pandemic)

Business Printing, Email Marketing, Marketing Strategies, Marketing Tips, Social Media Marketing, Websites /

Revitalizing Small Business Saturday: 20 Modern Hooks for a New Era (Blog Updates: We’ve reimagined our “20 Hooks for Small Business Saturday” to cater to the evolving consumer landscape. This updated guide infuses traditional tactics with digital innovation, emphasizing safety, convenience, and community. We hope you will find our modernized strategies that are a blend

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Get found on Google with Interlace Communications

Ways to Market on Google

Marketing Tips /

Explore diverse strategies to market your business on Google with Interlace Communications, your ally in enhancing online visibility through SEO. Yet, the realm of Google offers more avenues to project your business. Here are some notable ones: Google Jobs Google’s refined approach to delivering search results shines through in its job search platform, Google Jobs.

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