Marketing Tips

How Can You Optimize Your Blogs for Both SEO and AEO?

Whether you’re running a B2B or B2C company, are you wondering how to effectively optimize your content for both Search Engine Optimization (SEO) and the new Answer Engine Optimization (AEO)? The key lies in creating high-quality, targeted content that not only ranks well in search engines but also provides direct answers to user queries, particularly […]

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How Can You Get Your Name Out There Through Online Advertising?

Updated: October 2024 Getting your name out there through online advertising is crucial for brand recognition and business growth. By leveraging the right platforms, strategies, and targeting, businesses can effectively reach their ideal audience and make a lasting impression. Whether you’re just starting out or scaling up, the right combination of online ad strategies can

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20 Hooks for Small Business Saturday (Updated for Post Pandemic)

Revitalizing Small Business Saturday: 20 Modern Hooks for a New Era (Blog Updates: We’ve reimagined our “20 Hooks for Small Business Saturday” to cater to the evolving consumer landscape. This updated guide infuses traditional tactics with digital innovation, emphasizing safety, convenience, and community. We hope you will find our modernized strategies that are a blend

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Get found on Google with Interlace Communications

Ways to Market on Google

Explore diverse strategies to market your business on Google with Interlace Communications, your ally in enhancing online visibility through SEO. Yet, the realm of Google offers more avenues to project your business. Here are some notable ones: Google Ads (Formerly Google AdWords) Years ago, had someone inquired about advertising on Google AdWords, my response would

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Why you shouldn’t just take a photo from a Google search

You heard all throughout school about the penalties of plagiarizing your work. Well, the same rules apply for business owners, social media promoters, and content creators. Whether you’re trying to create a nice thumbnail, finding a photo for a blog, or more, you need to identify if you have permission to use the image. We

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Advertising with Waze with Interlace Communications

Waze for Business

When discussing online marketing platforms, we all know the usual ones. That includes Facebook, Google, and similar social media platforms. Another platform that is available for you, that may not have thought of, is Waze, the popular GPS app. What you may not have thought of is how it can help get your business’s name

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Importance of Proofing and Proofing Tools to Utilize

As youth, we’ve always been told to check our work and proof-read. You may recall hearing it for the first time in English class during your early years of elementary school. Well, guess what? That phrase hasn’t changed and when marketing your business and sharing content it is just as important to remember to double

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