There’s a point in almost every business where the to-do list starts growing faster than the day. Emails need to be answered. Social posts need to be scheduled. Website updates are waiting. Customer follow-ups are sitting in your inbox. Someone needs to organize a spreadsheet, prepare a document, research a vendor, or handle one of
What Could a Virtual Assistant Take Off Your Plate? Read More »
Quick Answer Showing up on Google still matters, but it is no longer the only question businesses should be asking. More people are turning to ChatGPT, Gemini, Perplexity, Google AI Mode, and other AI tools to ask who they should call, what company can help, or which local business may be a good fit. The
Your Business Is on Google. But Can AI Recommend You? Read More »
When was the last time you searched for your own business the way a potential customer might? Not by typing your company name. Try asking: “Who does website design near me?” “What accounting firm helps small businesses in Berks County?” “Who installs garage doors near Reading, PA?” Or open ChatGPT, Gemini or another AI tool
Quick Answer The right choice isn’t always a printed brochure or a digital brochure; it often depends on your audience and how they’ll receive your information. Printed brochures create a lasting, tangible impression, while digital brochures make sharing and updating information easy. For many organizations, using both together provides the best results. Not long
Printed Brochure or Digital Brochure: Which One Does Your Organization Need? Read More »
Every day, we’re surrounded by headlines predicting that artificial intelligence will eliminate jobs, replace entire departments, or completely change the workplace overnight. It’s enough to make any business owner wonder whether they should embrace AI — or avoid it altogether.
How Can AI Actually Save My Business Time Without Replacing My Team? Read More »
Over the past year, I’ve spoken with business owners throughout Berks County, Schuylkill County, and beyond about artificial intelligence. Some are excited, some are curious, but many are cautious. And a surprising number tell me the same thing. “I know I should be looking at AI, but I don’t know where to start.”
Why Aren’t More Small Businesses Using AI Yet? Read More »
You probably know a small business owner. Maybe you are one. Maybe you grew up watching your parents run one from the kitchen table while dinner got cold. Or maybe you became one yourself because somebody once told you your idea was worth trying and you believed them. May is National Small Business Month. It
May Is National Small Business Month: Why It Matters More Than You Think Read More »
If your content isn’t getting attention, it’s not because your message is wrong… it’s because attention has changed. Static posts are easier to scroll past, while motion-based content naturally pauses the eye. A simple shift to scroll stopping content can make the difference between being skipped… or being seen. You sit down.>You write the
Why Does My Content Get Ignored… Even When I’m Posting Consistently? Read More »
How many times have you opened PowerPoint… stared at a blank slide… and thought: Why is this taking so long? You adjust a headline. Move a box. Resize a graphic. Rewrite the first slide again. Suddenly it’s 11:47 PM and you haven’t even practiced yet. You’re not bad at presentations. You’re overloaded.
AI Presentations for Business Owners: Presentations in Minutes, Not Hours Read More »
Have you been posting blogs… but your phone still isn’t ringing from your website? You update pages. You share posts on Facebook. You know people are searching for what you do. Yet a competitor you barely recognize keeps appearing first. You’re not failing at blogging. You’re dealing with a visibility issue — and it’s affecting
Why Your Blog Isn’t Getting Found (and How to Fix It Without Writing More) Read More »
The blog often feels optional. Something useful for SEO, something nice to have when time allows, but not essential to day-to-day operations. That assumption used to be harmless. In 2026, it isn’t.
Are Your Blogs Quietly Determining Whether AI Recommends Your Business in 2026? Read More »
Have you ever opened an article about AI, skimmed a few paragraphs, and closed the tab feeling more confused than when you started?
Why Does AI Feel So Overwhelming—and What Actually Makes It Useful for Small Businesses? Read More »
Have you searched for help with Artificial Intelligence (AI) and immediately felt stuck or don’t know which one of the Large Language Models (LLM) – ChatGPT, Gemini, Claude, or Copilot – you should pick?
The Big Four LLMs Explained: How to Choose the Right One for Your Business Read More »
Wondering how AI can actually help your business? In just 30 minutes, you can perform a quick AI readiness audit to identify opportunities, streamline processes, and prepare for 2026. This step-by-step guide makes it simple, actionable, and ensures you know exactly where Interlace can help you level up.
How to Audit Your Business for AI Opportunities Before January 1… in 30 Minutes Read More »
There’s a moment every business owner hits where they wish a panel of brilliant advisors would appear, serving wisdom like candy at a board meeting. Reality check: most of us are juggling employees, clients, deadlines… and that last cup of cold coffee.
Who would you have on your Virtual Board of Advisors? Read More »
The CO—100 Small Business Forum is an annual event hosted by the U.S. Chamber of Commerce that honors the Top 100 small businesses in the nation for their innovation, adaptability, and impact. This year, Interlace Communications proudly joined that list, standing shoulder to shoulder with the best of the best in Washington, D.C. From Hamburg
On American Business Women’s Day 2025, we take a moment to recognize Interlace Communications, Inc.—a company founded by Alyse Mitten in 1995—that has been nationally honored as one of the U.S. Chamber of Commerce CO-100 “Champions of Adaptability.” The official celebration takes place on October 8, when Interlace Communications will be recognized in Washington, D.C.,
Champion of Adaptability: Honoring Alyse Mitten on American Business Women’s Day Read More »
Q: What are the benefits of walk-in printing services at Interlace Communications? A: Walk-in printing makes it easy to get fast copies, place orders, or send faxes on the spot. At Interlace Communications, expanding into walk-in services has streamlined business printing and built stronger community connections through personal, face-to-face support. Ever wonder what really happens
💡 5 Surprising Lessons from Expanding into Walk-In Printing Services in Hamburg Read More »
Ever wonder what it’s actually like behind the scenes at a local marketing and printing company? If you’ve never worked with us before, you might be picturing a big agency or a faceless print shop. But the ICI process is personal, thoughtful, and completely grounded in real relationships—with over 30 years of experience behind it.
What’s It Really Like to Work with Interlace Communications? Read More »
When our AI Trainer introduced this idea during my certification as an AI Consultant, I had thoughts then but only briefly. Well, today, I want to bring you into the conversation.
In a world where screens dominate, there’s something surprisingly powerful about holding a well-designed print piece in your hands. Whether it’s the weight of a business card or the bold pop of a banner, print isn’t just alive—it’s making bold statements every day. I’m excited to share a new perspective on print and how your
What Are the Top Print Essentials for Your Business? Read More »
Print marketing remains relevant in the digital age because it creates tangible connections with customers, boosts brand credibility, and complements digital strategies through integrated approaches like QR codes. Physical materials like brochures and business cards continue to drive engagement through their tangibility, memorability, and ability to reach audiences regardless of digital access. Can Print Really
Why Is Print Marketing Still Powerful in the Digital Age? Read More »
Whether you’re running a B2B or B2C company, are you wondering how to effectively optimize your content for both Search Engine Optimization (SEO) and the new Answer Engine Optimization (AEO)?
How Can You Optimize Your Blogs for Both SEO and AEO? Read More »
Updated: October 2024 Getting your name out there through online advertising is crucial for brand recognition and business growth. By leveraging the right platforms, strategies, and targeting, businesses can effectively reach their ideal audience and make a lasting impression. Whether you’re just starting out or scaling up, the right combination of online ad strategies can
How Can You Get Your Name Out There Through Online Advertising? Read More »
Revitalizing Small Business Saturday: 20 Modern Hooks for a New Era (Blog Updates: We’ve reimagined our “20 Hooks for Small Business Saturday” to cater to the evolving consumer landscape. This updated guide infuses traditional tactics with digital innovation, emphasizing safety, convenience, and community. We hope you will find our modernized strategies that are a blend
20 Hooks for Small Business Saturday (Updated for Post Pandemic) Read More »
