Whether you’re running a B2B or B2C company, are you wondering how to effectively optimize your content for both Search Engine Optimization (SEO) and the new Answer Engine Optimization (AEO)? The key lies in creating high-quality, targeted content that not only ranks well in search engines but also provides direct answers to user queries, particularly […]
How Can You Optimize Your Blogs for Both SEO and AEO? Read More »
Updated: October 2024 Getting your name out there through online advertising is crucial for brand recognition and business growth. By leveraging the right platforms, strategies, and targeting, businesses can effectively reach their ideal audience and make a lasting impression. Whether you’re just starting out or scaling up, the right combination of online ad strategies can
How Can You Get Your Name Out There Through Online Advertising? Read More »
Revitalizing Small Business Saturday: 20 Modern Hooks for a New Era (Blog Updates: We’ve reimagined our “20 Hooks for Small Business Saturday” to cater to the evolving consumer landscape. This updated guide infuses traditional tactics with digital innovation, emphasizing safety, convenience, and community. We hope you will find our modernized strategies that are a blend
20 Hooks for Small Business Saturday (Updated for Post Pandemic) Read More »
Explore diverse strategies to market your business on Google with Interlace Communications, your ally in enhancing online visibility through SEO. Yet, the realm of Google offers more avenues to project your business. Here are some notable ones: Google Ads (Formerly Google AdWords) Years ago, had someone inquired about advertising on Google AdWords, my response would
Ways to Market on Google Read More »
Before you pay to “renew” your domain, make sure you know where your money is going. Online business owners have been experiencing a slew of domain listings scams that appear to be legitimate invoices, yet are ploys to get you to spend money on a domain name that does not belong to the company that
Business Owners: Be Aware of the Domain Listings Scams Read More »
We have mentioned it in many other past blogs about the importance of content on your website. In this blog we want to focus on reasons why it is very important. Search Engines Can’t Guess We often tell our customers, in order to be found for a specific keyword you need to make sure that
Why Content is Important for Your Website Read More »
Don’t know what SEO is? Let’s help you understand about this very, very important acronym. It stands for search engine optimization and it is one of the most important parts of marketing your business online and driving traffic to your website. SEO also includes strategies, tactics and techniques you need to do when creating content
Why is SEO so important? Read More »
Email is one of the best ways for your business to interact and market to customers and potential customers. That means for you, there should always be ideas and strategies in your mind to grow your email list. Do you know how to efficiently grow your email list though? We want to recommend a few
How to Grow Your Email List Read More »
Trying to decide what you should write your blog about can be difficult sometimes. Finding the right topic that will entice people to read your blog can take some thought, but you also need to view your blog as a way to get more fresh content and keywords on your website. Let’s discuss a few
Coming Up With Blog Topics Read More »
Emoji’s are a nifty way of communicating with friends and family while using funny facial expressions. Ever since 2010, they’ve been used more and more since most people have access to a variety of them from phones and computers. Although, just because emojis are funny and popular doesn’t mean they are always used in the
Using Emojis for Marketing Purposes Read More »
You heard all throughout school about the penalties of plagiarizing your work. Well, the same rules apply for business owners, social media promoters, and content creators. Whether you’re trying to create a nice thumbnail, finding a photo for a blog, or more, you need to identify if you have permission to use the image. We
Why you shouldn’t just take a photo from a Google search Read More »
Facebook is one of the, if not the most, largest social media platforms available throughout the world. With this platform comes the ability to promote and create events for others to attend. This is a great way to attract attention and get some information out about your event. We want to share with you how
Creating Facebook Events Read More »
Live streaming has become such a huge way to interact with your audience. It’s also a creative way to share information when engaging with the community. So much so that we have an entire blog to cover the reasons why you should go live on social media! We want to teach you what Facebook Premiere
Understanding Facebook Premiere Read More »
Having a variety of content on your website is a great way to increase traffic and keep users on your site. Using the same style of content time after time — again — gets boring. Although other forms of content may take time to create, they provide more benefits to your business. One form of
Importance of Using Videos Read More »
Content is a very important part of your website and you need to ensure it’s one of your top priorities. That being said, it may be difficult to write a blog if you’re unsure of what to include. Let’s help you identify the types of content that should be found on your website and what
Adding Content to Your Website Read More »
In our last blog, Engaging with Your Audience, we covered why and how you should engage with your audience. In this blog we want to discuss why you should encourage people to engage with your content. Do you often wonder why you have so few interactions with your posts? While many people can view your
Why Should You Encourage People to Engage? Read More »
As a business, you should be giving your all to interact and engage with your audience as it grows. That’s one of the biggest accomplishments when marketing your business, growing your name, and when you’re just starting out it may be hard to engage with a small audience. That’s why we want to focus on
Engaging with your Audience Read More »
When you’re posting content, do you ever include a hashtag along with it? If you answered no, you may be missing out on extra attention to your post. If you don’t understand what a hashtag even does, we have you covered. We’re going to discuss what hashtags are and what they can do for your
Understanding Hashtags and Why They’re Important Read More »
One of the biggest platforms online is Facebook, which is used by billions of individuals all over the world. Not only is it for daily social media users and organizations, it also can be used by your own business to take advantage of their advertising options and reach the audience you want. Although other social
The Pros and Cons of Advertising on Facebook Read More »
When discussing online marketing platforms, we all know the usual ones. That includes Facebook, Google, and similar social media platforms. Another platform that is available for you, that may not have thought of, is Waze, the popular GPS app. What you may not have thought of is how it can help get your business’s name
Among the dozens of different businesses trying to make the most out of the holiday, you want to create ways to market your business and create top-of-mind awareness about your business. You’re not the only person trying to take advantage of the holiday season, To help you plan your marketing for the holidays we put
Last Minute Holiday Tips Read More »
If you plan on live streaming, before you jump right into it, we wanted to fill you in on a few key tips and what you can do to prepare. Starting a live stream is as easy as ever, but you still want the quality to be as best as possible, and if you’re a
How to Prepare for a Live Video Read More »
Media platforms are always introducing new ways for you to engage with your audience. Overtime, more platforms such as Facebook and Instagram have been introducing the ability to live stream to your audience, whether it be for fun or to cover a topic in mind. There’s been major success in live streaming on popular websites
Why Should I Go Live on Social Media? Read More »
When adding photos to your social media page, you want them to look as clear and professional as possible. This means your photos shouldn’t look blurry and they shouldn’t be cut off at the wrong spots. That’s why it’s important to understand the pixel dimensions of each social media platform. We want to share a
Social Media Image Sizes Read More »
As youth, we’ve always been told to check our work and proof-read. You may recall hearing it for the first time in English class during your early years of elementary school. Well, guess what? That phrase hasn’t changed and when marketing your business and sharing content it is just as important to remember to double
Importance of Proofing and Proofing Tools to Utilize Read More »
