How to Respond to a Negative Review Online
AARGH!!! A NEGATIVE REVIEW! What do you do? Find out today!
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Marketing Tips
10 Ideas in just 10 Minutes
We’ll keep it simple. There are certain marketing tasks that can be done in just 10 minutes or less. Well, we wanted to give you some quick marketing ideas that you can read through in less than 10 minutes. Let’s go! Social Media Tips Social and search marketing have a price Videos of the benefits
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Benefits of Blogs on Websites
If you have worked with us to build your website, chances are we may have talked to you about blogs. Blogs are a great way to insert keywords on your website as well as keep it fresh with new content, which are two important ways that will help your website be found on Google. Google
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How to Have Your Website Be Found On Google in a Sea of Websites
(Updated in April 2024) When it comes to building a website, you can’t just build it and hope it will start coming up in Google Searches. Ranking high in results takes time. Generally for a new website, we find it takes anywhere from 6 months to 18 months to appear in the first 15 results.
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Are You Ready to Reopen?
As states start to slowly reopen and many businesses can open, while staying within the guidelines, you want to make sure your customers know you are open and ready to serve them! Being proactive with announcing your open and what you have to offer, will help draw more customers your way. We wanted to share
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Setting Up Your Google My Business Profile
Google offers a great opportunity to be found through your Google My Business profile, which is absolutely FREE to set up and manage! This is the profile that helps you to be found on Google Maps and can also help you to be found in Google searches. If your business has been in business for
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Is it Time to Set Up an Online Store?
During COVID-19, online shopping is becoming a bigger deal and companies such as Amazon, Walmart, and many more, are trying to keep up with the high volume of customers they are receiving. You most likely had to make adjustments while running your business, too. One of the smartest moves retail owners have made is to
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Marketing Through COVID-19
It is without a doubt different times. The changes that are happening during the coronavirus pandemic will stay with us and affect our business for more than several months. Keeping your business afloat and profitable during these times may not seem possible some days. But it is! During this time, our staff has taken some
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Automate Your Engagement Funnel
Needless to say, to create an engagement funnel requires a strategic plan to determine the funnels and what will be offered to further engage with them and eventually do business with you. A good email marketing system is necessary to make this all work. Ask yourself these questions: What is the goal of my email and how do
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The Power of Words Through Blog Writing
Hello and thank you for joining us to learn more about how to blog effectively to help your business be found in Google searches. Let’s first review the article which led you here. First, did you watch the YouTube video we mentioned in the article? Power of Words by Purple Feather Media. If you didn’t, please
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Small Business Saturday — Ideas #21 to #25 — Marketing Secrets
Small Business Saturday Ideas #21 to #25 — Marketing Secrets This week’s theme includes some marketing secrets and tips for Small Business Saturday as well as marketing your business everyday. Some I don’t agree with using and others I actually promote and provide. #21 – Ladders Let’s start with Ladders. Yes, Linking Ladders, to
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How much does it cost to build a website?
How much, you ask? As I was thinking about the answers to this question, my first thought is to thank you for reading this. You realize there should be a cost to building a website. With all the website building programs available where they say, “You can build your own website.” The fact that you want
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Monthly Website Maintenance to Monthly Optimization for your Website
Why the change? by Alyse Mitten, Owner of Interlace Communications, Inc. For the past four years we have dubbed our monthly focus on your website’s integrity and SEO as Monthly Maintenance. Recently, we have included some speed checks and added even more search engine optimization to your site to what we are doing on a monthly
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Getting a Jump Start for Marketing Your Business in 2018
It’s that time again. Time to take a look at your marketing program from 2017 and create a plan for 2018. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2018.
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How’s Your Website Ranking on Google Searches?
Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if
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Using Email Marketing to effectively achieve your Social Media Goals
As an authorized local expert for Constant Contact, I often share information about the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can become even more powerful through a campaign. Here at Interlace Communications, we work with businesses and organizations to have a powerful email
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No Facebook Page for your business? Are you behind the curve?
The answer is NO!!! As I was preparing for my Social Media Class at Reading Area Community College, I had the most interesting experience happen to me. A week before the class a friend asked me to help him learn how to use Facebook. Me, being the helpful person I am, said, “Yes.” We sat
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Could You Wear It on a T-Shirt?
In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, “would you wear what we have said on a t-shirt?” What a great way to look at each message you
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Bots or Nots…over $4.88 of $11 B is wasted in ad spending. Ouch!
Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people say to me I spent only $20 for 1500 people
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Are You Ready for Snapchat and Periscope? Predictions for Social Media 2016
Each year, I like to research what’s being projected to happen in social media marketing for the upcoming year. It’s a great way to make adjustments of what we are doing and find out what’s being planned for growth and changes. Last year it was all about Facebook and Twitter adding videos to their social
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Build right! Drip and Post Often
When Paul met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presences was nonexistent. Build Your Website Right for Marketing… As we
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#Hashtags. #Somisunderstood. #Somisunderused.
With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let’s look at how it works. First of all, let’s discuss
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SCommerce – Is your online store on board?
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means but if you’ve ever worked with them you know there is a very small margin of profitability.What if a business wants
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A Day in the Life of a Social Media Master
Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, then you would find me online for hours at a
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