It’s that time again. Time to take a look at your marketing program from 2017 and create a plan for 2018. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2018. …
Getting a Jump Start for Marketing Your Business in 2018 Read More »
Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if …
As an authorized local expert for Constant Contact, I often share information about the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can become even more powerful through a campaign. Here at Interlace Communications, we work with businesses and organizations to have a powerful email …
Using Email Marketing to effectively achieve your Social Media Goals Read More »
The answer is NO!!! As I was preparing for my Social Media Class at Reading Area Community College, I had the most interesting experience happen to me. A week before the class a friend asked me to help him learn how to use Facebook. Me, being the helpful person I am, said, “Yes.” We sat …
No Facebook Page for your business? Are you behind the curve? Read More »
In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, “would you wear what we have said on a t-shirt?” What a great way to look at each message you …
Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people say to me I spent only $20 for 1500 people …
Bots or Nots…over $4.88 of $11 B is wasted in ad spending. Ouch! Read More »
Each year, I like to research what’s being projected to happen in social media marketing for the upcoming year. It’s a great way to make adjustments of what we are doing and find out what’s being planned for growth and changes. Last year it was all about Facebook and Twitter adding videos to their social …
Are You Ready for Snapchat and Periscope? Predictions for Social Media 2016 Read More »
When Paul met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presences was nonexistent. Build Your Website Right for Marketing… As we …
With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let’s look at how it works. First of all, let’s discuss …
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means but if you’ve ever worked with them you know there is a very small margin of profitability.What if a business wants …
Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, then you would find me online for hours at a …
If video is the wave of the future on Social Networks, how do you go about creating a quality video with your smartphone? Well, first and foremost, there is no replacement to working with a professional videographer to create a quality profile for your company. Yet, there will be those times when you are in …
How To Create A Quality Video for Social Networks Read More »
by Alyse Mitten Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating Twitter with running a major event are missing the mark …
A Business Event Without Twitter is Like a Day Without Sunshine Read More »
by Alyse Mitten There are a few rules to remember when building and maintaining a LinkedIn profile. It’s also important to note, if your clients are businesses and not consumers, you want to concentrate on LinkedIn as your social network of choice. With that said, these are four rules to build and manage a successful …
Four Rules for a Successful, Professional LinkedIn Network Read More »
by Alyse MittenAs I was preparing for this month’s column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere. It’s no surprise that social networks continue to find more ways to monetize their networks and make it more difficult for businesses to …
What Does 2015 Have in Store for Social Networks? Visual! Content! Money! Read More »
Thanksgiving is behind us as well as Black Friday, Small Business Saturday and Cyber Monday, three of the major shopping days of the year. I hope these events were successful for your business. Now is no time to rest and coast through the last month of the year when it comes to finishing out your …
by Alyse Mitten I am going to go a bit off course this month and not focus on just social networks. Why you ask? Well, I wanted to talk about a book written by David Meerman Scott called The New Rules of Marketing & PR. I love the one section of his book that talks …
by Alyse Mitten There’s more than one way for your business to be found through search engines. Businesses who are active on social networks are finding that Facebook, Twitter, YouTube or LinkedIn are showing up as part of their search and sometimes before their website. When social networks are optimized, it is called Social Media …
by Alyse Mitten When teaching a class about Social Media Mastery, I find it interesting to see the level of knowledge and involvement when it comes to using social networks as a marketing and sales tool for business. It goes the gammit, from total lack of involvement, to over the top, in your face. To …
Six Rules for the Mastery of Social Media for Businesses Read More »
Anytime we experience those cold, harsh winters I always welcome spring with open arms and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper planning, planting, watering, and harvesting, one seedling from a green bean …
Why Twitter for Business When I meet with business owners to discuss their involvement in social networks, I seldom find them using Twitter. Twitter, with it’s hashtags, retweets, and mentions, doesn’t make sense to them. Well, first of all, Twitter is not really a social network but instead a feed of micro blogs. Micro blogs …
“You never know when your next client needs you until they need you.” –by Alyse Mitten This is one of my favorite sayings. And, it’s true. How many of you with brick and mortar stores and businesses take down your signage when you’re closed. Answer, “You don’t.” You are advertising even when you’re not …
I’m sure all of us who have traveled to the Carolina’s on Rt. 95 have seen the cleaver signage advertising “South of the Border.” Yes, Pedro the donkey. We can learn that with a creative message which creates curiosity we can get people to notice. As we traveled in South Dakota a couple years ago, …
What we can learn from Pedro & Wall Drug about eBillboards Read More »
This past week I was asked this question. “I am working on a newsletter and I am trying to link the pictures via Dropbox. Can I do that?” The answer is yes, by using the public folder in your Dropbox file. Here is how you do it. There are two ways to access your dropbox …
