Marketing Tips

row of 3d models of robots, machine learning

Bots or Nots…over $4.88 of $11 B is wasted in ad spending. Ouch!

Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people say to me I spent only $20 for 1500 people

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Are You Ready for Snapchat and Periscope? Predictions for Social Media 2016

Each year, I like to research what’s being projected to happen in social media marketing for the upcoming year. It’s a great way to make adjustments of what we are doing and find out what’s being planned for growth and changes. Last year it was all about Facebook and Twitter adding videos to their social

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A Business Event Without Twitter is Like a Day Without Sunshine

by Alyse Mitten Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating Twitter with running a major event are missing the mark

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Four Rules for a Successful, Professional LinkedIn Network

by Alyse Mitten There are a few rules to remember when building and maintaining a LinkedIn profile. It’s also important to note, if your clients are businesses and not consumers, you want to concentrate on LinkedIn as your social network of choice. With that said, these are four rules to build and manage a successful

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What Does 2015 Have in Store for Social Networks? Visual! Content! Money!

by Alyse MittenAs I was preparing for this month’s column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere.It’s no surprise that social networks continue to find more ways to monetize their networks and make it more difficult for businesses to organically

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What we can learn from Pedro & Wall Drug about eBillboards

I’m sure all of us who have traveled to the Carolina’s on Rt. 95 have seen the cleaver signage advertising “South of the Border.” Yes, Pedro the donkey. We can learn that with a creative message which creates curiosity we can get people to notice. As we traveled in South Dakota a couple years ago,

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