Marketing Tips

ai audit of your business, ai generated

How to Audit Your Business for AI Opportunities Before January 1… in 30 Minutes

Generative AI, Marketing Tips /

Wondering how AI can actually help your business? In just 30 minutes, you can perform a quick AI readiness audit to identify opportunities, streamline processes, and prepare for 2026. This step-by-step guide makes it simple, actionable, and ensures you know exactly where Interlace can help you level up. Are You Missing AI Opportunities in Your […]

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100 Small Businesses – 1 Big Honor – How Did Interlace Communications Make the CO—100 List?

Marketing Tips /

The CO—100 Small Business Forum is an annual event hosted by the U.S. Chamber of Commerce that honors the Top 100 small businesses in the nation for their innovation, adaptability, and impact. This year, Interlace Communications proudly joined that list, standing shoulder to shoulder with the best of the best in Washington, D.C. From Hamburg

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Champion of Adaptability: Honoring Alyse Mitten on American Business Women’s Day

Marketing Tips /

On American Business Women’s Day 2025, we take a moment to recognize Interlace Communications, Inc.—a company founded by Alyse Mitten in 1995—that has been nationally honored as one of the U.S. Chamber of Commerce CO-100 “Champions of Adaptability.” The official celebration takes place on October 8, when Interlace Communications will be recognized in Washington, D.C.,

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💡 5 Surprising Lessons from Expanding into Walk-In Printing Services in Hamburg

Business Printing, Marketing Tips /

Q: What are the benefits of walk-in printing services at Interlace Communications? A: Walk-in printing makes it easy to get fast copies, place orders, or send faxes on the spot. At Interlace Communications, expanding into walk-in services has streamlined business printing and built stronger community connections through personal, face-to-face support. Ever wonder what really happens

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group photo of the interlace communications team

What’s It Really Like to Work with Interlace Communications?

Marketing Tips /

Ever wonder what it’s actually like behind the scenes at a local marketing and printing company? If you’ve never worked with us before, you might be picturing a big agency or a faceless print shop. But the ICI process is personal, thoughtful, and completely grounded in real relationships—with over 30 years of experience behind it.

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should i clone myself, ai assistant, heygen

Cloning Myself? Why am I Hesitant—and Why am I Still Exploring HeyGen Studios to convince myself?

AI Resource Hub, Marketing Tips /

By Alyse Mitten, Interlace Communications, Editor When our AI Trainer introduced this idea during my certification as an AI Consultant, I had thoughts then but only briefly. Well, today, I want to bring you into the conversation. You may or may not have heard of HeyGen Studios. They’re one of the leading platforms right now

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print essentials, how to use print in your business

What Are the Top Print Essentials for Your Business?

Business Printing, Marketing Tips /

In a world where screens dominate, there’s something surprisingly powerful about holding a well-designed print piece in your hands. Whether it’s the weight of a business card or the bold pop of a banner, print isn’t just alive—it’s making bold statements every day. I’m excited to share a new perspective on print and how your

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print marketing, business printing

Why Is Print Marketing Still Powerful in the Digital Age?

Marketing Strategies, Marketing Tips /

Print marketing remains relevant in the digital age because it creates tangible connections with customers, boosts brand credibility, and complements digital strategies through integrated approaches like QR codes. Physical materials like brochures and business cards continue to drive engagement through their tangibility, memorability, and ability to reach audiences regardless of digital access. Can Print Really

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How Can You Optimize Your Blogs for Both SEO and AEO?

AI Resource Hub, Marketing Tips, Websites /

Whether you’re running a B2B or B2C company, are you wondering how to effectively optimize your content for both Search Engine Optimization (SEO) and the new Answer Engine Optimization (AEO)? The key lies in creating high-quality, targeted content that not only ranks well in search engines but also provides direct answers to user queries, particularly

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How Can You Get Your Name Out There Through Online Advertising?

Marketing Tips, Social Media Marketing, Websites /

Updated: October 2024 Getting your name out there through online advertising is crucial for brand recognition and business growth. By leveraging the right platforms, strategies, and targeting, businesses can effectively reach their ideal audience and make a lasting impression. Whether you’re just starting out or scaling up, the right combination of online ad strategies can

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20 Hooks for Small Business Saturday (Updated for Post Pandemic)

Business Printing, Email Marketing, Marketing Strategies, Marketing Tips, Social Media Marketing, Websites /

Revitalizing Small Business Saturday: 20 Modern Hooks for a New Era (Blog Updates: We’ve reimagined our “20 Hooks for Small Business Saturday” to cater to the evolving consumer landscape. This updated guide infuses traditional tactics with digital innovation, emphasizing safety, convenience, and community. We hope you will find our modernized strategies that are a blend

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Get found on Google with Interlace Communications

Ways to Market on Google

Marketing Tips /

Explore diverse strategies to market your business on Google with Interlace Communications, your ally in enhancing online visibility through SEO. Yet, the realm of Google offers more avenues to project your business. Here are some notable ones: Google Ads (Formerly Google AdWords) Years ago, had someone inquired about advertising on Google AdWords, my response would

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Why you shouldn’t just take a photo from a Google search

Marketing Tips, Social Media Marketing, Websites /

You heard all throughout school about the penalties of plagiarizing your work. Well, the same rules apply for business owners, social media promoters, and content creators. Whether you’re trying to create a nice thumbnail, finding a photo for a blog, or more, you need to identify if you have permission to use the image. We

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