Using Emojis for Marketing Purposes

Emoji’s are a nifty way of communicating with friends and family while using funny facial expressions. Ever since 2010, they’ve been used more and more since most people have access to a variety of them from phones and computers. Although, just because emojis are funny and popular doesn’t mean they are always used in the right way or overused. We want to give you a few tips on using emojis and what you should also avoid when using them.

Before trying to use them, you should decide for yourself if the platform you’re on and the audience you appeal to would like them or not. Using emojis can improve open rates of emails, improve engagement with users, and can help interactions on content. However, if your audience would find them off-putting or childish, it’s best to refrain. At the end of the day, it may take some time to decide if emojis are making an impact, but you’ll need to test them out in different scenarios to determine that for yourself.

Now we should cover the do and don’ts of using emojis:

Dos Don’ts
– Connect the emoji with the topic of your content or business.
– Use the right ones to engage with your audience.
– Use to tell a story.
– Create a game for users.
– Overuse them in every online marketing piece.
– Avoid using ones that don’t make sense for your business.

A few websites we like to use for getting emojis: (our #1 choice)

Emojis are a great addition to how we communicate over the internet nowadays. However, if you’re new to them, you should be paying close attention. Your message may seem clear to you, but that doesn’t do anything if the recipient is confused on what you were trying to say. We’ve used emojis on guides and videos before. So, if you want us to take a look at something you want to send out or you have more questions about emojis, we’re a phone call away!

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