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Understanding Facebook Premiere

Live streaming has become such a huge way to interact with your audience and a creative way to share information when engaging with the community. So much so that we have an entire blog to cover the reasons why you should go live on social media! However, in today’s blog we want to teach you what Facebook Premiere is and how it’s a useful way for you to “go live” without having to actually be on a live video.

Essentially, Facebook Premiere is a way for you to record a video, edit it (if you want) upload to Facebook and schedule when you want them to be broadcasted to your audience. It acts in the same way as a Facebook Live and it gives you the ability to interact with users in the comments or through direct messages if you see them reacting to your video. Even if users aren’t able to tune in, just like a livestream, it will turn into a post that can be seen over and over again. Most Facebook Premieres also allow your audience to set up a Watch Party and invite their friends, family, customers and coworkers to preview the Facebook Live at their convenience.

The only real difference between Facebook Live and Facebook Premiere is that you don’t have to be present for the video to play. Although, we do recommend you tune in to see reactions and possible comments users will have. It really isn’t necessary.

What reasons would you have for using Facebook Premiere over Facebook Live though? Well, there are several reasons why this may be a better option for you!

  • Going live can sometimes cause anxiety for people and fear they will stumble over the topic. Facebook Premier gives you the opportunity to create your video ahead of time and eliminate that anxiety.
  • Facebook Premier allows you the ability to record your video ahead of time and schedule it, which will save you the pressure of feeling you need to go live at the exact time you told your viewers you would be presenting a FBLive.
  • Having the ability to edit the video ahead of time gives you the time to remove any unnecessary sections, as well as add transcripts and filters as you see fit.

If you need to know more about Facebook Premiere, don’t hesitate to give us a call. We’re here to help with all of your marketing needs, including video creation!

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