Emoji’s are a nifty way of communicating with friends and family while using funny facial expressions. Ever since 2010, they’ve been used more and more since most people have access to a variety of them from phones and computers. Although, just because emojis are funny and popular doesn’t mean they are always used in the […]
Using Emojis for Marketing Purposes Read More »
You heard all throughout school about the penalties of plagiarizing your work. Well, the same rules apply for business owners, social media promoters, and content creators. Whether you’re trying to create a nice thumbnail, finding a photo for a blog, or more, you need to identify if you have permission to use the image. We
Why you shouldn’t just take a photo from a Google search Read More »
Facebook is one of the, if not the most, largest social media platforms available throughout the world. With this platform comes the ability to promote and create events for others to attend. This is a great way to attract attention and get some information out about your event. We want to share with you how
Creating Facebook Events Read More »
Live streaming has become such a huge way to interact with your audience. It’s also a creative way to share information when engaging with the community. So much so that we have an entire blog to cover the reasons why you should go live on social media! We want to teach you what Facebook Premiere
Understanding Facebook Premiere Read More »
Having a variety of content on your website is a great way to increase traffic and keep users on your site. Using the same style of content time after time — again — gets boring. Although other forms of content may take time to create, they provide more benefits to your business. One form of
Importance of Using Videos Read More »
Content is a very important part of your website and you need to ensure it’s one of your top priorities. That being said, it may be difficult to write a blog if you’re unsure of what to include. Let’s help you identify the types of content that should be found on your website and what
Adding Content to Your Website Read More »
In our last blog, Engaging with Your Audience, we covered why and how you should engage with your audience. In this blog we want to discuss why you should encourage people to engage with your content. Do you often wonder why you have so few interactions with your posts? While many people can view your
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As a business, you should be giving your all to interact and engage with your audience as it grows. That’s one of the biggest accomplishments when marketing your business, growing your name, and when you’re just starting out it may be hard to engage with a small audience. That’s why we want to focus on
Engaging with your Audience Read More »
When you’re posting content, do you ever include a hashtag along with it? If you answered no, you may be missing out on extra attention to your post. If you don’t understand what a hashtag even does, we have you covered. We’re going to discuss what hashtags are and what they can do for your
Understanding Hashtags and Why They’re Important Read More »
One of the biggest platforms online is Facebook, which is used by billions of individuals all over the world. Not only is it for daily social media users and organizations, it also can be used by your own business to take advantage of their advertising options and reach the audience you want. Although other social
The Pros and Cons of Advertising on Facebook Read More »
When discussing online marketing platforms, we all know the usual ones. That includes Facebook, Google, and similar social media platforms. Another platform that is available for you, that may not have thought of, is Waze, the popular GPS app. What you may not have thought of is how it can help get your business’s name
Among the dozens of different businesses trying to make the most out of the holiday, you want to create ways to market your business and create top-of-mind awareness about your business. You’re not the only person trying to take advantage of the holiday season, To help you plan your marketing for the holidays we put
Last Minute Holiday Tips Read More »
If you plan on live streaming, before you jump right into it, we wanted to fill you in on a few key tips and what you can do to prepare. Starting a live stream is as easy as ever, but you still want the quality to be as best as possible, and if you’re a
How to Prepare for a Live Video Read More »
Media platforms are always introducing new ways for you to engage with your audience. Overtime, more platforms such as Facebook and Instagram have been introducing the ability to live stream to your audience, whether it be for fun or to cover a topic in mind. There’s been major success in live streaming on popular websites
Why Should I Go Live on Social Media? Read More »
When adding photos to your social media page, you want them to look as clear and professional as possible. This means your photos shouldn’t look blurry and they shouldn’t be cut off at the wrong spots. That’s why it’s important to understand the pixel dimensions of each social media platform. We want to share a
Social Media Image Sizes Read More »
As youth, we’ve always been told to check our work and proof-read. You may recall hearing it for the first time in English class during your early years of elementary school. Well, guess what? That phrase hasn’t changed and when marketing your business and sharing content it is just as important to remember to double
Importance of Proofing and Proofing Tools to Utilize Read More »
Social media is a major part of marketing your business and creating a vision for your brand. Hundreds to thousands of people see your business online so you want to be able to keep up with your social portrait. One tool that is efficient and helpful to use across multiple social media channels is Hootsuite!
Benefits of Using Hootsuite for Social Media Scheduling Read More »
Picture Your Post… Tools to create a variety of posts When creating your marketing posts or presenting any content to possible customers, you want to be creative and ditch any bland or dry aspect. This should include adding lively photos to help spruce up content! With that said, we wanted to give you two options
Photo & Image Tools To Use Read More »
That’s it! Three to Five Words When working on creating an email to send to customers, one of the most important parts of the email is the subject line. You need to think about how to engage with your audience to encourage them to open it? Most times, this most important part of an email
The Importance of a Subject Line for Email Campaigns Read More »
Eeny, meeny, miny, moe — Which one stays and which ones go? Email marketing is one of the main ways to communicate with customers and to increase the number of users who reach your site and use your services. With more users gaining access to the internet daily, you want to take advantage of email
What Email Marketing Platform Should I Choose? Read More »
In a report from Baymard Institute we learn the reasons why customers abandon their cart on mobile checkout. This report was distilled and disseminated from 7 studies, 9,221 participants, and 37,000+ hours of ecommerce UX research. I would say the facts shared have been studied and processed to provide us with solid reasons to fine-tune
Why do customers abandon their cart? Read More »
Ever since the internet came about, there have been dozens of ways for you, as a business owner, to market and promote your service to hundreds of thousands of individuals, and, it’s just as easy for customers, clients, and scammers to leave nasty reviews online about your business. Some businesses may think online reviews aren’t
Importance of Online Reviews Read More »
Over time, technology has evolved and the internet has progressed to various lengths we may never have imagined years ago. The internet has become a global network where businesses can grow and strive to be better. For establishments to do better, they have to improve the experience for customers across a multitude of different platforms.
Great Online Experience for Your Customers Read More »
What can be done? Brands have come a long way throughout the years. With help from new technology, they’re able to grow and reach more consumers than ever. Although, technology isn’t perfect. Recently, Google and other individuals took a dive into these machines and the algorithms they use. Their findings showed these devices try
Machine Learning and True Fairness Read More »
Online shopping has become bigger and more adaptable over the past few months. Now Facebook & Instagram are getting in on the action by providing a simple and free feature to help sell your products. Let’s dive into how this shop feature works and why it’s a great step forward to provide your customers with
Learn about Facebook and Instagram Shops Read More »
