If your content isn’t getting attention, it’s not because your message is wrong… it’s because attention has changed. Static posts are easier to scroll past, while motion-based content naturally pauses the eye. A simple shift to scroll stopping content can make the difference between being skipped… or being seen. You sit down.>You write the […]
Why Does My Content Get Ignored… Even When I’m Posting Consistently? Read More »
Have you ever opened an article about AI, skimmed a few paragraphs, and closed the tab feeling more confused than when you started? That reaction is more common than most people admit—and it has nothing to do with intelligence, capability, or being “late to the game.” For many small and mid-sized business owners, AI doesn’t
Why Does AI Feel So Overwhelming—and What Actually Makes It Useful for Small Businesses? Read More »
Print marketing remains relevant in the digital age because it creates tangible connections with customers, boosts brand credibility, and complements digital strategies through integrated approaches like QR codes. Physical materials like brochures and business cards continue to drive engagement through their tangibility, memorability, and ability to reach audiences regardless of digital access. Can Print Really
Why Is Print Marketing Still Powerful in the Digital Age? Read More »
Revitalizing Small Business Saturday: 20 Modern Hooks for a New Era (Blog Updates: We’ve reimagined our “20 Hooks for Small Business Saturday” to cater to the evolving consumer landscape. This updated guide infuses traditional tactics with digital innovation, emphasizing safety, convenience, and community. We hope you will find our modernized strategies that are a blend
20 Hooks for Small Business Saturday (Updated for Post Pandemic) Read More »
It’s that time again. Time to take a look at your marketing program from 2017 and create a plan for 2018. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2018.
Getting a Jump Start for Marketing Your Business in 2018 Read More »
Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if
How’s Your Website Ranking on Google Searches? Read More »
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means but if you’ve ever worked with them you know there is a very small margin of profitability.What if a business wants
SCommerce – Is your online store on board? Read More »
by Alyse Mitten I am going to go a bit off course this month and not focus on just social networks. Why you ask? Well, I wanted to talk about a book written by David Meerman Scott called The New Rules of Marketing & PR. I love the one section of his book that talks
Embrace Your Raving Fans!!! Read More »
by Alyse Mitten There’s more than one way for your business to be found through search engines. Businesses who are active on social networks are finding that Facebook, Twitter, YouTube or LinkedIn are showing up as part of their search and sometimes before their website. When social networks are optimized, it is called Social Media
Anytime we experience those cold, harsh winters I always welcome spring with open arms and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper planning, planting, watering, and harvesting, one seedling from a green bean
Plant A Seed to Market Your Business Read More »
“You never know when your next client needs you until they need you.” –by Alyse Mitten This is one of my favorite sayings. And, it’s true. How many of you with brick and mortar stores and businesses take down your signage when you’re closed. Answer, “You don’t.” You are advertising even when you’re not
When will your next client need you? Read More »
