So what does a scommerce look like?
First and foremost a business needs to have a strong ecommerce site built to support and work lateral with the scommerce. All the ecommerce sites we build have this marketing strategy built into them.
On Facebook we build a Facebook store branded to mimic their ecommerce site. Then on their website we make sure to have a Facebook module in place to connect visitors directly to Facebook which allows them to easily like, share, and comment directly from the website.
Let’s show you an actual ecommerce site with all these bells and whistles. Recently, we built a website called, smart-candy-shopper.
Now, let’s go to Facebook. You’ll find them at: smartcandyshopper. While I’m explaining it, check it out for yourself. On their business page, there’s a menu item called shop. When you click on shop, it opens the Facebook store. You can scroll through the multitude of candy and click to buy now. Where does it take you? Find out for yourself!
Pinterest is gearing up to begin their own SCommerce environment that will make a pinner’s experience feel like they’re on Amazon. They are currently beta testing. No longer will avid pinners need to leave the comfort of Pinterest to shop to their heart’s content! I can’t wait to be able to provide this option to our ecommerce clients!
The term Scommerce has been in existence since 2005, which helped to define the online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content-sharing of online product information. But the recent emergence of actual shopping experiences outside the ecommerce environment takes it to a whole new level for those small to mid-size businesses who want additional exposure for their business!
Wake up LinkedIn! You’re missing a huge share of the scommerce market.