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How’s Your SMO?

by Alyse Mitten
There’s more than one way for your business to be found through search engines. Businesses who are active on social networks are finding that Facebook, Twitter, or LinkedIn are showing up as part of their search and sometimes before their website. When social networks are optimized, it is called Social Media Optimization (SMO).

Recently we completed a new website for a local dry cleaning business. We optimized the site and when testing the site for SEO, we noticed their Facebook page came ahead of their site and also ahead of other major sites that normally take top position in ranking.

What created this ranking was the correct usage of keyword phrases. Keyword phrases are a combination of three to four words used to find them in a search. Let’s look at our dry cleaning business to give you an example of this. Her business provides as one of their services wedding gown preservation (and the town she is trying to target). That’s a four-word keyword phrase. By using this combination of words in posts and on the about section of her Facebook page, she insures her Facebook page of helping to be found through search engines.

Social Media Optimization (SMO) is just as important as Search Engine Optimization (SEO).

Below are three ways to maximize your SMO:

1. Know your keyword phrases and make sure they are optimized on your site. Word of advice: What you think they are might be a totally different story to what your website is delivering as keyword phrases. I have seen, so called, search engine optimized websites with keyword phrases totally off the mark and not showing any of the keyword phrases a person would search to find the site.

2. Complete all areas on your Social Network pages that will include your keyword phrases.

3. Post often to keep the information fresh.

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Interlace Communications and goMAaVA is a full service marketing and virtual assistance company. We offer a wide variety of services for small to medium size businesses in Reading PA and the surrounding cities. We can provide you with graphic design for any project and provide a variety of print products. From logos to brochures, magnets, advertisement is where you need to be, and much much more! We are here to help you with whatever marketing assistance needs you have.

Our services also include website monthly maintenance, website design, website builds and social media marketing for many companies in Wyomissing PA and the surrounding areas. We take pride in our work and are constantly learning the new techniques for promoting businesses through social networks and SEO.

Our client base includes businesses located in and around Wyomissing PA, Allentown PA, Schuylkill Haven PA, and Hamburg PA areas. We help businesses to market their services using email marketing such as Constant Contact, social network postings, and website marketing through search engine optimization. We also offer marketing assistance for traditional marketing including advertising in local publications and direct mail.

We can be found on facebook, LinkedIn and google+. We are located at 10 Zions Church Road Suite 201 Shoemakersville PA 19555, you can reach by phone at 484-709-6564, or go to our contact page.