Glossary of Social Media and Website Terms

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Backlinks is an internal or external link to another website that provides additional information about the subject being discussed. Backlinks should only be used if the information is relevant to the subject. They are very powerful for SEO when not over used.

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Google Analytics (https://www.google.com/analytics) is a free service from Google that tracks and reports website traffic. To view your website’s information please contact the office. We will gladly take you on a tour of all the features of your Google Analytics.

Google Search Engine Console (https://www.google.com/webmasters) is a free web service from Google that allows webmasters to check the indexing status and visibility of your website.

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MO – Monthly Optimization is the monthly program to optimize and maintain the integrity of your website by updating plugins, themes, and software on your site as well as checking the speed and optimizing your site for successful search results. Click here to learn more.

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Private Window is on Firefox and is a way to browse the internet without saving any information about which sites and pages you’ve visited. It doesn’t know where you are. We use Private Window as a clean way to do monthly checks of your keyword phrases to see where you are ranked on Google searches. If you are on Chrome, use the New Incognito Window to do the same type of search.

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SEO is the abbreviation for Search Engine Optimization and is the art of providing online visibility for your website in a natural manner, often times referred to as “organic” reach. SEO may be targeted by different kinds of searches which include image searches, video searches, and content searches.

SEO Quake is a free plugin for your browser that provides you with organic research data about and website you are on at the click of a button. It is compatible with Firefox, Chrome, and Opera. SEOquake can provide a variety of tools including an SEO Audit, Keyword Density report, Internal/External Link analysis and even social metrics. Want to use this on your own computer? Go to: https://www.seoquake.com/index.html

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Yoast SEO is a tool used to fine tune your posts and pages on your website to identify the focused helps aim for that number one spot in the search results.

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