Why the change?
by Alyse Mitten, Owner of Interlace Communications, Inc.
For the past four years we have dubbed our monthly focus on your website’s integrity and SEO as Monthly Maintenance. Recently, we have included some speed checks and added even more search engine optimization to your site to what we are doing on a monthly basis and have really ramped up the optimization portion of what we do.
Then came the dah moment.
The other day we were explaining monthly maintenance to a new client and they said, “If you are building my new site, why do you already need to maintain it?” Wow!!!! You are right, why do we call it monthly maintenance when merely 5 to 10 minutes is spent to update plugins, themes, and software while the majority of the time is spent optimizing your site to be found in searches. With that said and to better represent what we do for you each month we have changed its name to Monthly Optimization or MO for short.
So, what is it that we add to your website? It’s words, photos, videos, new blogs, changes that make sense to attract all the search engines to your website. The most important thing is that each month we are doing something and making little changes here and there. Yes, Google likes that. They like to see changes on your site. It doesn’t need to be every day or every week. Just once a month is VERY IMPORTANT!
So how do we find out what to add to your website? Sometimes, it’s just asking you what you would like to see changed on the site or receiving a note indicating that you want to add some information*. When you don’t have anything to add we turn to some tools that provide us with actual facts about when and for what your website is coming up in searches. Doesn’t mean you are coming up on the first page but it does guide us with the right keyword phrases that will move you up in those searches. It’s information directly from Google. Recently, we set up keyword phrases for a new client straight from the Google Search Engine Console. My feeling is it will give us better feedback than had we asked the client to give us his feedback. It’s sort of like reverse engineering the research for keyword phrases. Another tool we use to check your own website is called SEO Quake. What this does is provides us with the check and balance to make sure we are matching what is provided in the Google Search Engine Console.
Our Monthly Optimization program is a very unique way of checking on the effectiveness of your keyword phrases. Yes, we could take short cuts with tools like Google Analytics and Yoast but, frankly, this actually is how people are finding you and I can’t justify providing you with information that you can’t replicate. The way I see it is a search is proof. Oh, and for those living outside of Berks County, rest assured we take all measures to make sure when doing the searches that Google has no idea where we are living by using what’s called the “Private Window” on Firefox. You can use that, too. Try it. Go to the three dots to the extreme right side of your search menu bar. Click and you will see that you can choose a “Private Window”.
*About adding information, allow me to stress something here that is very, very, very important. If you find an article or information on another website that you would like it included on your site, leave it there and link to it. DO NOT INSIST THAT WE NEED TO USE SOMEONE ELSE’S CONTENT. Google frowns on that. Instead write your own words describing whatever it is and backlink to their article.
So Monthly Maintenance is no longer the name for what we do with your website on a monthly basis. It’s all about Monthly Optimization.