Ever wonder what it’s actually like behind the scenes at a local marketing and printing company?
If you’ve never worked with us before, you might be picturing a big agency or a faceless print shop. But the ICI process is personal, thoughtful, and completely grounded in real relationships—with over 30 years of experience behind it.
The ICI process is a personalized approach to digital marketing, website management, and commercial printing that combines extensive experiences. Our family-run team provides hands-on service to support local businesses in Berks, Schuylkill, Lehigh, and Bucks counties and, frankly, beyond. From walk-ins to full-service marketing campaigns, every project is handled with care—and a lot of creativity.
A Family Business with Heart (and Strategy)
The driving force behind Interlace Communications is Alyse Mitten, who launched the business over three decades ago. What started as association management has grown into a powerhouse for local businesses—offering everything from website design to business cards, social media campaigns, and commercial printing services.
Alyse isn’t just the founder—she’s the spark that keeps things moving. With years of hands-on training in marketing from the best of the best mentors and a genuine love for helping people grow their businesses, she’s been leading the team and guiding clients since day one. She is the one who challenges conventional thinking, proposes innovative yet effective marketing strategies, identifies opportunities that others overlook, and spearheads the transition to an AI-focused approach to operations. Her mix of creative thinking and practical know-how keeps us all pushing forward—without ever losing sight of what matters most: helping people grow.
The ICI process isn’t just about tools—it’s about people. And many of those people are family.
Meet the Team Behind the Magic
Vicki, Alyse’s oldest daughter, is our vice president in charge of finances and operations. What that means is she manages the billing department and keeps everything organized (and we mean everything). She also oversees many of the commercial print jobs—yes, the ones you get with perfect folds, clean cuts, and quick turnarounds. Most print shops you see are cluttered with stacks of paper, unclaimed boxes, and snippets of paper scattered around. Just stop by sometime. You’ll really wonder, do they really print here? The results clearly demonstrate that we are a busy shop.
Kasey, the youngest daughter, is our in-house graphic designer and a total creative powerhouse. From business cards to brochures, she brings fresh, on-brand designs to life. She also trained Erin (hi, that’s me!) in how to build email campaigns and handle social media with strategy—not just speed.
Kasey pops in regularly to keep things running smoothly on the creative side of our print projects. Often, she surprises us with delicious treats that she baked. Ask us about her cheesecake cupcakes.
Then there’s Annie, our Website Mechanic. Why “mechanic”? Because websites, like cars, require maintenance, updates, and the occasional tune-up. Annie knows how to keep your site running, clean, and ready for whatever tech updates Google throws our way, and there are plenty lately. Whether it’s a quick fix or a full rebuild, she keeps your digital engine humming.
Lastly, there’s me, Erin. I am the first face you’ll usually see when you walk in the door. I manage light print and copy jobs, faxing, and front counter support. But I also handle our email campaigns, social media, and blog content (like this one!). My job is to make sure you feel supported, heard, and ready to tackle your next big idea.
So, what is the ICI process?
We could bullet this all out, but the truth is—it’s a flow. A rhythm. A conversation.
It might start with a walk-in asking, “Can I fax this here?” and lead to a new rack card design for your business. Or maybe you come in looking for postcards, and we help you create a QR code for your postcard that goes to your website, and then we set up an email sequence from the postcard to get potential clients to your website.
The ICI process is great because we work with you where you are and how you want to move forward. When ready, we help to move the conversation in different, creative, innovative ways to help provide even more ways to improve.
Why It Works (And Why People Keep Coming Back)
We’re not a chain. We’re not an online-only printer. We’re a local team that knows and works in your neighborhood, understands your audience, and answers the phone when you call.
Our team blends old-school know-how with new-school tools. Alyse is a Certified AI Consultant (yep, she’s super geeky about this stuff and loves every minute of it), and Erin (yes, me), I’m not far behind with training to be certified. We lean on AI and automation where it actually helps. We view AI as merely a tool. A smart one, sure, but still a tool. People? We remain at the core of everything we do. No robots here replacing any of us anytime soon. Well, maybe we’ll have one of those cute ones that was on “America’s Got Talent” the other night. (Alyse thinks they would be cute to have around).
The ICI process ultimately revolves around trust and transparency. You bring us your ideas, your goals, or sometimes just your messy to-do list—and we help bring it all together.
Come See the Process for Yourself
Whether you’re launching a new business, updating your website, needing 500 flyers printed yesterday, or just wanting to make your marketing feel more like “you”—we’re here for it.
📍 Stop by our Hamburg location or plan a quick 15-minute call to share your ideas with us. We’d love to share with you more about how the ICI process can help your business.
Share this article:
