How can we use their method with our own businesses?
Well, here’s a new word for you – eBillboard. Let’s create a campaign.
A few years ago we owned a cute gifts and collectibles store called “Choice Collectibles.” Our Facebook could have had a series of eBillboards promoting the store and it’s products. Our store had Boyds Bears, Willow Tree, and John Shore products along with all sorts of other gift items.
This is what could have been our eBillboard Campaign for a week. We could have sent one of these out each day for a week and see which one received the best response.
I think you have the drift. Send your own ebillboard campaign out with five different ideas for every day of the week. See which ones receive the best responses and use then over and over again. That’s what Wall Drug and Pedro do every day of the week. Need artwork created for your e-billboard campaign, give Jackie a call.