What colors do I use for my logo design?
Let’s find out the meaning of colors and help decide what color is best for your logo.
Think about your business. Does the idea of a color come to mind? Like a landscaping company, what colors would you think about? If you said green and brown you are right. How about a company who sells pool products? If your answer is blue, you are correct.
What if it isn’t obvious as to what colors you should use? That’s when you think about the character of your business. Is your business one that works with females? Then purple is the color to choose.
Let’s look at colors and what they mean.
From a standpoint of color, what else can it do?
It can affect the way we experience food. Change the color of a lime product to yellow and we will think it tastes like lemons. Some companies have even tried changing the color of packaging only for consumers to claim it tastes different.
If we want to experience heat what color do we think of? If you said, red. You are correct.
When we see a word that is bolded in a sentence our eye natural is drawn to the word.
For dull colors, we are drawn away from them, like greys and dark browns and even some navy blues.
Burgundy as a color tends to be opulence and rich in color.
Should your logo represent a season? Think about these facts:
Springtime: The pallet of colors are pastels and light shades, often paired with bright green. They are delicate and feminine.
Summer: Stick to bright shades of primary colors.
Fall: Brown is the first color that comes to mind then yellow, orange, green. Anything that represents nature.
Winter: Heck we even have a name for one of the colors, Winter White. Along with white, we include black and blue.
Wrap it up.
With all this shared, how do you go about choosing what colors we should use for your logo? First, use this as a guide but not gospel. Your logo, when ready, will tell you what colors to use. Play with a variety of colors and hues of colors. I always do a flash test. What is that, you say? I hang the logos on the wall, turn my back and walk away from them. I then turn around and quickly look at them. What will happen is my eye will catch on of them or maybe two. It is usually in that moment that the right logo emerges from the choices.
Unless you are the NBC Peacock, limit your colors to at the most three. This is a logo and not meant to be distracted by color.
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