In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, “would you wear what we have said on a t-shirt?” What a great way to look at each message you are sharing online with that lens, business or non-prophet or group alike.
This month’s blog is focused on the content you are sharing on social media: how to monitor; what tools to use, and systems to follow in writing content.
One of the biggest fears business owners have about social media is negative feedback. Since Facebook rolled out the Facebook Reactions, now, more than ever, business owners are more fearful of the repercussions from their fans. Wait though, they are fans, cheerleaders for your business! Why be fearful of their feedback? Frankly, I like this feature. For instance, someone shares a sad moment and “you give them a thumbs up?” I’d rather a person be able to imply they are sad, too, and now they can. This feature is much more of a true picture of the fan’s feelings.
Another feature on Facebook is Facebook Messenger for businesses. In the past, there was no way of having a private message with a customer on Facebook, but with Facebook Messenger that is available now. Keep in mind, it is limited to the fact that a customer must message you first before you can send them a direct message.
Facebook provides you with all sorts of tools to monitor your social media from their insights section. One app you want to make sure you have on your phone is Facebook Page Manager. This app will help you be able to monitor your business page right from your phone!
Another good tool to use to help curate content for your posts, blogs, or website is “Google Alerts”. These are very easy to set up and very easy to use. Go to https://www.google.com/alerts to set up an alert for your business name. See what people are saying on the internet.
Now that we know ways to monitor our posts and tools to use, let’s actually tackle the content. We often share with our customers the following: 50% of the posts are engaging and fun; 30% are informative; and 20% are selling. So let’s plan this. You have ten posts. Of the ten posts, five are engaging, three are informative and two are sales. Let’s say you have a pet store.
The five are posts like:
- What is your favorite breed of dog?
- How many times this week did you take a walk with your dog?
- Include a picture of your pet.
- Join us for an upcoming fundraiser.
- What is your favorite type of fish?
The three posts are:
- Do you know that flowers in your house may be poisonous to your pet?
- How to care for your beta fish.
- Summertime fun with your dog.
The two posts are:
- How to purchase the best bed for your dog.
- Sale on goldfish.
Obviously, you will mix up the type of posts.
With following a system for posting, utilizing tools for a better experience with social media and monitoring the results, you’ll soon be a social media expert.
Alyse Mitten, owner of Interlace Communications, Inc. | GoMAaVA, along with her staff, provides their clients with the expertise of knowing what to say and how to say it for business success. Give them a call at 484-709-6564 or email firstname.lastname@example.org.