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Understanding Hashtags and Why They’re Important

When you’re posting content, do you ever include a hashtag along with it? If you answered no, you may be missing out on extra attention to your post. If you don’t understand what a hashtag even does, we have you covered. We’re going to discuss what hashtags are and what they can do for your content on social media.

Depending on the platform, hashtags may help you in the long run! Social media platforms such as Twitter and Instagram group posts that include specific hashtags into a group. These groups and sometimes called folders can be viewed if someone searches for that specific hashtag, so your post may be found among plenty of others. Other platforms such as Facebook and Snapchat don’t utilize hashtags to their full extent. These platforms do not group together posts which means that if you don’t use hashtags it will not reduce performance.

Hashtags allow you to stay on top of what’s trending, providing a boost in traffic heading to your posts. Same as encouraging audience members to share posts, hashtags can increase your audience. Identify what hashtags may work out in your favor. Do not overuse hashtags for the sake of using them. This can have a negative affect as well.

When using hashtags, remember to use ones that are relevant to your business and/or the content of your post. Using a bunch of meaningless hashtags only looks unprofessional and makes your account look like a spam account. You should figure out what hashtags are being searched for and try to connect them to your business if they work. If they don’t work, don’t push them meaninglessly.

If there is a certain event going on that you want to create a voice for your business, research what hashtags are being used and trending and then include them. Voicing your business’ opinion on certain topics or events may be beneficial to your business!

If you need any form of social media assistance, don’t hesitate to contact us. We are here to help market your business both through online and print marketing.

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