Alyse Mitten, Trainer for Print Advertising and Online Marketing
With over 40 years experience in marketing and advertising with free circulation publications and now social media marketing, Alyse Mitten, owner of Interlace Communications has created a niche for training and mentoring small business owners. With seven-years experience as a mentor with the Reading SCORE Chapter, Alyse has provided more than 200 students with training and advice from simple reviews of their sites to hands-on group and individual training.
Some of the programs trained included:
Social Media Marketing Made Simple
Social media represents the new word-of-mouth. If you’ve been thinking about marketing your business with social media, you may feel overwhelmed and not sure how to get started. Or you may not be convinced that it works. This seminar will show you the value of using social media to reach your customers, how it can lead to new customers or drive repeat business from your current customers and it will provide you with a lot of simple tips for getting started.
Grow Your Business with Email & Social Media
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
Grow Your Business with Social Campaigns
Many small businesses have recognized that Facebook needs to be a part of their marketing mix, but aren’t sure how best to get started. Facebook is a powerful tool that can help a small business build engagement with their followers and supporters…and it’s a simple tool that you can get started with today. This session will help you understand the basics of Facebook, teach you what to say once you’re up and running and show you what a “social campaign” is and how to think about running one for your organization.
Simple Strategies for Better Event Marketing
Are events at the heart of your business or organization? Do you regularly bring your supporters, followers or customers together for events? Are you looking for some simple strategies that you can use to run a successful event? If so, this session is for you. In it we’ll review “the basics” and some time-tested insights that will help you make the most of your next event.
Making Local Deals Work for Your Small Business
In recent years local deals and offers have enjoyed renewed popularity, especially as a way for small businesses to reward their existing customers or attract new ones. This new popularity, along with an explosion in the number of companies offering to help small businesses run those local programs, has many businesses asking “How do I make these work?” We’ve got answers for you!
Making the Case for Mobile
Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition so you don’t get left behind.