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The Pros and Cons of Advertising on Facebook

One of the biggest platforms online is Facebook, which is used by billions of individuals all over the world. Not only is it for daily social media users and organizations, it also can be used by your own business to take advantage of their advertising options and reach the audience you want. Although other social media platforms may work better depending on the audience you want to reach, Facebook may be the platform you want to choose to round out your marketing.

Facebook provides two options when it comes to advertisements: Facebook Ads and Facebook Boosts. We’ll discuss each of the options and their pros and cons.

Facebook Ad

When creating a Facebook ad, there are several options to define and explore to reach the specific audience that you want.

  • Placement – Decide where to place your ads. Locations can include the Facebook News Feeds, Facebook Messenger, and Instagram.
  • Lookalike Audiences – Depending on the size of your audience, you can find a similar audience with demographics Facebook can provide to you by matching your current audience.
  • Scheduling – Choose the time and days when you want to deliver your ad. You can test this to find out what time works best.
  • Customer Conversion Tracking – Allows the ability to follow tracking of clicks that come to your website.

Facebook Boost

After posting to Facebook, if you notice a post is doing better than others, you can decide to “boost” it. Boosting will push your post to more users who may enjoy your content. Quick note, some posts don’t have the option, such as events, controversial items such as tobacco and guns, and political candidate endorsements, just to name a few. When you decide on a post to boost, before you finish confirming the boost, you can edit options such as what your budget will be and how long you want it to appear. You can even add more to your budget and extend a boosted post if you see it is doing very well and want more of a reach. Note, once a post is boosted you can not edit the content of the actual post.

Pros and Cons

So, is Facebook advertising right for your business?  Here are a few pros and cons.

  • Ad Tracking
  • Audience Options
  • Easy to Use
  • Improves Audience Engagement
  • Budget Settings
  • No Guaranteed Reach
  • Users Ignoration
  • Possibly High Costs
  • Running out of advertising space

When looking at Facebook, it’s a very populated platform for you to get started on, but success may vary. You can’t always expect a successful return when advertising or boosting posts, so you have to work with it to find out what your audience likes while also trying to reach new people. Test it out and see how it works for your business, explore your options and mess around with the content you provide your audience.

If you want to get started, but think you may need extra help taking that first step, contact us and we can help. Even if you’re stuck or have certain problems you can’t find a solution, let us know and we can be of assistance!

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