Hello and thank you for joining us to learn more about how to blog effectively to help your business be found in Google searches.
Let’s first review the article which led you here.
First, did you watch the YouTube video we mentioned in the article?
Power of Words by Purple Feather Media. If you didn’t, please do.
Next, did you purchase the book “They Ask You Answer” by Marcus Sheridan? Please do that as well. I was fortunate to be able to attend his two-day class. I make no royalties in recommending either one of these to you. Just the satisfaction of knowing you will learn some very important facts about inbound marketing.
So how do you go about discovering what questions to write about?
Some of you might be saying, I have no idea what questions people are asking.
So here are the steps:
- Write down a list of your products or services you offer. Let’s use our business for example.
- Website Design
- Blog Management
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Direct Mail
- Logo Design
- Do a search on Google with just these three words and the service or product you have.
See the results of these three searches. Google provides actual searches people have done using these three words.
What you see in the first search of “What Logo Design” is the following:
First is a paid ad for logojoy.com. They are serious about being found for searches like this and are willing to pony up some money for the search.
I’d rather write a blog and attract people to my website.
So, what is in this search that will provide you with the titles for your blogs?
Below LogoBee you see a section in the search entitled:
People also ask. That’s where the gold is. You will find your titles there. But what if there isn’t anything that makes sense to write a blog about for your business? Let’s move onto the next series of screenshots.
So what if there isn’t anything in these suggestions that will work for your business?
If you click on the last suggestion’s down arrow and close the window, Google will provide more choices. Nothing there that you like? Continue to click on the down arrow and close the window and Google will continue to provide even more suggestions.
See what I mean with these three screenshots.