Ideas #21 to #25 — Marketing Secrets
#21 – Ladders
#22 – A Twitter Shortcut
The number 1 rule with Twitter is to follow first and then be followed. But who do you follow? Take a short cut by finding an active company or organization and look who they are following or have as followers. Then begin to follow who is on their twitter following. It’s a great way to build who you’re following quickly.
Make sure to be involved in at least three different social medias
#23 – Every Door Direct Mail or EDDM
16¢ a piece for postage? Yes, you can. Get the word out through a mass mailing of your area with the Post Office by using the Every Door Direct Mail. There’s no mailing list. Just a few rules on printing. Try out the Post Office tool to create a campaign and give Jackie a call to create your flyer and assist you with the paperwork for the Post Office.But wait, there’s a way to distribute for only 6¢* a piece.
#24 – Inserts. Yes, Inserts.
*Check on the minimum. Your cost may vary based on the minimum rate.
#25 – Remnant Space
Do you know that from time to time publications will offer remnant space? This happens only at the 11th hour of deadline when sales are light. To take advantage of these deals you need to be ready with your ad copy and money. Savings on remnant space can be 50% or more. All you need to do is ask.We hope you enjoyed the 25 Ideas to prepare your business for Small Business Saturday.