25 Ways to market your business for Small Business Saturday
November 30th is Small Business Saturday. What are your plans for a successful day?
You need a hook and you need to plan to promote that hook.
A few years ago we owned a gift shop called Choice Critters and Crafts. It was located in the big metropolis of Shartlesville, Pennsylvania. (That’s a joke.) There was no such thing as Small Business Saturday, so I created what I called, “It Pays to be Late Black Friday”. We would open the doors of the store at 6 p.m. and were open until midnight. The later it got the more savings we offered. By 11p.m. our store was filled with shoppers taking advantage of deals of up to 50% off. It was successful and fun. People looked forward to it every year.
It was our hook.
What are you going to do to make Small Business Saturday successful this year?
Idea #1: Plan to send out a Thanksgiving card to your best customers. No advertisements, no promotions, just a thank you.
Idea #2: Hold an event exclusive to your best customers and clients. Have it separate from your normal business hours. Make it a breakfast with a product that is only available to them at a special price. Make it close enough to when you normally open so any new shoppers can be curious about what you are doing and your best customers can help sell for you.
Idea #3: Send out a coupon clipper flyer to your mailing list loaded with coupons of savings.
Idea #4: If you’re part of a local merchants group and chambers, create a Small Business Saturday event and combine your efforts for marketing the event.
Idea #5: Create a unique shopping experience like the one suggested above.
Social Media Marketing ideas to promote Small Business Saturday
Idea #6: Facebook Events. Send an invitation through Facebook for your special event.
Idea #7: Online Coupon Bonanza. Create a post that links back to a pdf download with coupons that’s on your site. (Yes, you could include it right there but take the opportunity though to take them back to your website and see what’s happening there.
Idea #8: Speaking of website. Like I mentioned about giving your physical facade a facelift, how’s your site looking? Do you have links to your social network? Is everything working? Does anything need updates?
Idea #9: Prepare your posts for the holidays, have a theme to them like Advent has themes for each week to prepare for Christmas. Have a theme beginning as early as the first week in November to lead up to Small Business Saturday.
Idea #10: Photos & Videos on your social networks. Begin to take photos of your most popular items. Send these through Facebook, Pinterest and Twitter. Yes, get them up early.
Out-of-the-box ideas for Small Business Saturday.
Idea #16: Give to a Food Pantry or, if four legged friends touch your heart, a shelter for cats or dogs. Ask your customers to bring in non-perishable items and for each item they bring in you take 10% off up to say 40% on one item they purchase. You will feel good, your customers will love you for it, and the cause will be better off because of your business. By the way, remember to take photos when you deliver the goodies and to post it on your social networks.
Idea #17: Business Card Invitation to Your Small Business Saturday Event. If you frequent networking events, and they have places you can leave behind business cards, create a special one for Small Business Saturday and hand them out like there’s no tomorrow.
Idea #18: Mini Billboards. Yes, those yard signs you see. Election time will be over and your mini-billboard could be the next thing at the nearest traffic light to your business. Just a few words of advice on this, less is more!!! Five lines of text at 120 to 180 point type. Yellow background with black, blue or red are best seen. A picture if possible is good.
Idea #19: Online Billboard Promotions. While I’m on a billboard theme, take your same idea for the Mini Billboards and create excitement with graphics looking like billboards and using them as posts on Facebook and Twitter. Like South of the Border you can create curiosity.
Idea #20: A Mascot for your Event. This one is my favorite. How about Santa for the day of Small Business Saturday. Build up the excitement of having Santa on hand for SBS by having elves or Mrs. Claus at your business the week before Small Business Saturday.
Ideas #21 to #25 — Marketing Secrets
Idea #21: Ladders Let’s start with Ladders. Yes, Linking Ladders, to be precise. If all you want to do on Facebook is have a huge amount of likes but don’t care about the return of involvement. Join a Liking Ladder group. Won’t find me there or ever recommend it to any of our clients. No sir. For our clients, we want quality not quantity, even if it is only 100 or 200 fans. Since I know about it, I feel the need to make you aware that something like it exists. I wanted to share this with you, if interested.
Idea #22: A Twitter Shortcut The number 1 rule with Twitter is to follow first and then be followed. But who do you follow? Take a short cut by finding an active company or organization and look who they are following or have as followers. Then begin to follow who is on their Twitter following. It’s a great way to build who you’re following quickly.
Make sure to be involved in at least three different social medias
Idea #23: Every Door Direct Mail or EDDM: 19¢ a piece for postage? Yes, you can. Get the word out through a mass mailing of your area with the Post Office by using the Every Door Direct Mail. There’s no mailing list. Just a few rules on printing.
Idea #24: Inserts. Yes, Inserts. You thought inserts were only for big box stores? Think again. With a minimum of 5,000* households at an average rate of $60 per thousand households, your distribution cost is only 6¢ per household.
Idea #25: Remnant Space Do you know that from time to time publications will offer remnant space? This happens only at the 11th hour of deadline when sales are light. To take advantage of these deals you need to be ready with your ad copy and money. Savings on remnant space can be 50% or more. All you need to do is ask.
We hope you enjoyed the 25 Ideas to prepare your business for Small Business Saturday. Maybe some of these sound like great ideas but just can’t do them for this year. Put them on your 2020 calendar in August to start to plan, Yes, August!