Creating Your Marketing Strategy

Through our three step process we drill down and discover how to move the needle for your business to the next level.

Step 1

We meet with you for a 2 to 3 hour session and discuss your core goals, vision and ideas for marketing your business. We look at your current clients and discuss the needs they need to learn, react, and engage with you through your online presence. Before meeting with you, we will collect details from you which helps us create the focus for your Marketing Strategy Meeting. These include but are not limited to:

  • Your core goal
    • Based on your mission and vision
  • Your ideal client(s)
  • The services/products you offer
  • Current marketing for your business
    • Website
    • Social Media
    • Email Marketing
    • Print Marketing
    • Outdoor Marketing
  • Your competition

Step 2

Following our meeting, we conduct a comprehensive assessment of your current marketing including those shared with us. We also run trending reports for your ideal client(s). We research your competition's current marketing strategy and how to create your strategy to mirror, if applicable, their marketing strategy for your business. From the data collected we determine what marketing mix will be best for your business, what will be the best marketing objective for your business, and what would be your best monthly marketing budget and how to best utilize it.

 

Step 3

We then meet to review your marketing strategic report and create a timeline for creating your marketing timeline.

Positive: Professionalism, Quality, Responsiveness, Value

I’m the Producing Artistic Director at Genesius Theatre, Reading, PA, a non-profit community theater! Our marketing, social media presence, and website design has always been a hit or miss situation! Since signing on with Interlace Communications six-months ago we are fully back on track in all areas! Their extremely competent professional staff is always expedient

L J FECHO

“The services provided by Interlace are, in a word, Excellent.”

I am very satisfied with Interlace Communications. The services provided by Interlace are, in a word, Excellent. From the design of my fabulous new website, which is showing on page one of Google searches due to the SEO performed by Interlace Communications, to management of social media like Facebook, to the in-depth personal attention to

Anthony Mazzo

“Awesome marketing work!”

Great company that does awesome marketing work!

Allen Weidner

“Quick to react”

Quick to react, very knowledgeable, excellent insights into marketing approach. An asset to any company looking to increase market share.

Ed Karl

“Very knowledgeable”

Alyse is very knowledgeable when it comes to marketing and social media. She always answers my questions with patience.

Tina Flood
Tina's Therapeutic Touch Massage Services, PA

“… an invaluable resource for social media, marketing and other business-related platforms.”

Alyse, Kristen, Kasey & their team did a great job revitalizing our website! They have also been an invaluable resource for social media, marketing and other business-related platforms. They have given us many tools to use for our company and we look forward to an awesome on-going relationship!

Tim Taylor

“It’s only Monday morning and I already got 3 phone calls!”

I can’t tell you how many new customers and phone calls I get from people finding me from doing a google search! It’s only Monday morning and I already got 3 phone calls! Yay Interlace Communications!

Kelly Daughtry
Kelly's Kleaning, PA

I have more potential clients contacting me!

I have more potential clients contacting me, because of your superb SEO!

Tony Mazzo

“She helped me to understand social media and its’ impact on business…”

Alyse did a great job with her training on social media and Constant Contact. She helped me to understand social media and its’ impact on business…and how to accomplish our marketing goals. She taught me so much! You totally amazed me with your knowledge and commitment to helping others.

Alice Fisher
Realtor, VA

“…a tremendous help in marketing… to the local community.”

Alyse and Carl have been a tremendous help in marketing my guitar lessons to the local community. Thanks guys!

Todd Patnaude

“They make the world of social media work for busy people.”

Thank you to the folks at Interlace Communications. They make the world of social media work for busy people. They helped me understand their world. The PA BBQ FEST was a great success again this year thanks to their great efforts!! Let’s get ready for next year!!

David Shefter

Ready to begin your Marketing Strategy?

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Interlace Communications is certified with Greater Reading Chamber Alliance in Best Practices for Re-Opening Your Business

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