Creating Your Marketing Strategy

Through our three step process we drill down and discover how to move the needle for your business to the next level.

Step 1

We meet with you for a 2 to 3 hour session and discuss your core goals, vision and ideas for marketing your business. We look at your current clients and discuss the needs they need to learn, react, and engage with you through your online presence. Before meeting with you, we will collect details from you which helps us create the focus for your Marketing Strategy Meeting. These include but are not limited to:

  • Your core goal
    • Based on your mission and vision
  • Your ideal client(s)
  • The services/products you offer
  • Current marketing for your business
    • Website
    • Social Media
    • Email Marketing
    • Print Marketing
    • Outdoor Marketing
  • Your competition

Step 2

Following our meeting, we conduct a comprehensive assessment of your current marketing including those shared with us. We also run trending reports for your ideal client(s). We research your competition's current marketing strategy and how to create your strategy to mirror, if applicable, their marketing strategy for your business. From the data collected we determine what marketing mix will be best for your business, what will be the best marketing objective for your business, and what would be your best monthly marketing budget and how to best utilize it.


Step 3

We then meet to review your marketing strategic report and create a timeline for creating your marketing timeline.

Ready to begin your Marketing Strategy?

Complete the Marketing Strategy Form below to get started.

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Interlace Communications is certified with Greater Reading Chamber Alliance in Best Practices for Re-Opening Your Business

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