Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help …READ MORE
One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan which is three quarters of the work. It’s all about planning. …READ MORE
It’s that time again. Time to take a look at your marketing program for 2016 and create a plan for 2017. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look …READ MORE
As an authorized local expert for Constant Contact, I often teach the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can become even more powerful through a campaign. Recently, we put together a few campaigns …READ MORE
The answer is NO!!! As I was preparing for my Social Media Class at Reading Area Community College, I had the most interesting experience happen to me. A week before the class a friend asked me to help him learn how to use Facebook. Me, …READ MORE
In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, “would you wear what we have said on a t-shirt?” …READ MORE
Here’s the official description direct from trafficgenerationcafe.com. Periscope.tv is a life streaming app owned by Twitter which allows you to share, watch and engage with comments to live video broadcasts. With only 10 Million users since its launch in March, It’s really a baby in …READ MORE
Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people …READ MORE
Each year, I like to research what’s being projected to happen in social media marketing for the upcoming year. It’s a great way to make adjustments of what we are doing and find out what’s being planned for growth and changes. Last year it was …READ MORE
When Paul met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presences …READ MORE
We have had the opportunity to work with a team of people who wrote a book called The Art Of The Nudge. Their leadership communication framework, TATN, is used in a variety of ways to help inspire business executives and their business associates to actions …READ MORE
With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let’s …READ MORE
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means but if you’ve ever worked with them you know there is …READ MORE
Or, a contender to the social network video market? by Alyse Mitten We have a client who has been on YouTube for more than two years with a YouTube channel complete with playlists. Along with his monthly market updates, he uses it to share news …READ MORE
Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, …READ MORE
by Alyse MittenHaving experienced a cold harsh winter like we just experienced, I welcome spring and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper …READ MORE
by Alyse MittenIf video is the wave of the future on Social Networks, how do you go about creating a quality video with your smartphone? Well, first and foremost, there is no replacement to working with a professional videographer to create a quality profile for …READ MORE
by Alyse Mitten Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating …READ MORE
by Alyse Mitten When teaching Social Media Mastery to my classes, I have a few rules I share with them that have been my practice in building and maintaining LinkedIn. It’s also important to note, if your clients are businesses and not consumers, you want …READ MORE
by Alyse Mitten As I was preparing for this month’s column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere. It’s no surprise that social networks continue to find more ways to …READ MORE
by Alyse Mitten Thanksgiving is behind us as well as Black Friday, Small Business Saturday and Cyber Monday, three of the major shopping days of the year. I hope these events were successful for your business. Now is no time to rest and coast through …READ MORE
by Alyse Mitten I am going to go a bit off course this month and not focus on just social networks. Why you ask? Well, I’m preparing for my classes at RACC and always read new ebooks and books on marketing to share the latest …READ MORE
by Alyse Mitten When I ask the question in my classes, “How many businesses in attendance have a Google+ page,” very few hands go up. The answer is that only two out of 10 businesses who have a presence on the internet have claimed their …READ MORE
by Alyse Mitten When I meet with business owners to discuss their involvement in social networks, I seldom find them using Twitter. Twitter, with its hashtags, retweets, and mentions, doesn’t make sense to them. Well, first of all, Twitter is not really a social network …READ MORE
by Alyse MittenThere’s more than one way for your business to be found through search engines. Businesses who are active on social networks are finding that Facebook, Twitter, or LinkedIn are showing up as part of their search and sometimes before their website. When social …READ MORE