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Small Business Saturday Ideas #21 to #25 — Marketing Secrets This week’s theme includes some marketing secrets and tips for Small Business Saturday as well as marketing your business everyday. Some I don’t agree with using and others I actually promote and provide. #21 – …READ MORE

Small Business Saturday Out-Of-The-Box Ideas for your business. This week’s theme is a few out-of-the-box ideas for Small Business Saturday. #16 – Give to a Food Pantry or, if four legged friends touch your heart, a shelter for cats or dogs. Ask your customers to …READ MORE

This week’s theme is going to be none other than ways to use products provided for email marketing to celebrate Small Business Saturday. #11 – Create all the different sign up forms available with Constant Contact. There’s dasher and dancer and prancer and vixen…Just having …READ MORE

This week’s theme for the ideas on celebrating Small Business Saturday will focus on using social networks to promote your event. #6 – Facebook Events. As was mentioned last week, you could create a special event for special clients and invite them. Take that one …READ MORE

It’s that time again. Time to take a look at your marketing program from 2017 and create a plan for 2018. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look …READ MORE

Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help …READ MORE

As an authorized local expert for Constant Contact, I often teach the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can become even more powerful through a campaign. Recently, we put together a few campaigns …READ MORE

In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, “would you wear what we have said on a t-shirt?” …READ MORE

Here’s the official description direct from trafficgenerationcafe.com. Periscope.tv is a life streaming app owned by Twitter which allows you to share, watch and engage with comments to live video broadcasts. With only 10 Million users since its launch in March, It’s really a baby in …READ MORE

When Paul met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presences …READ MORE

We have had the opportunity to work with a team of people who wrote a book called The Art Of The Nudge. Their leadership communication framework, TATN, is used in a variety of ways to help inspire business executives and their business associates to actions …READ MORE

by Alyse Mitten Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating …READ MORE

by Alyse Mitten When teaching Social Media Mastery to my classes, I have a few rules I share with them that have been my practice in building and maintaining LinkedIn. It’s also important to note, if your clients are businesses and not consumers, you want …READ MORE

by Alyse Mitten As I was preparing for this month’s column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere. It’s no surprise that social networks continue to find more ways to …READ MORE