What’s Your Marketing Plan?
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Category: The Social Experts
Small Business Saturday — Ideas #21 to #25 — Marketing Secrets
Small Business Saturday Ideas #21 to #25 — Marketing Secrets This week’s theme includes some marketing secrets and tips for Small Business Saturday as well as marketing your business everyday. Some I don’t agree with using and others I actually promote and provide. #21 – …READ MORE
Small Business Saturday — Out-of-the-Box Ideas — Ideas #16 to #20
Small Business Saturday Out-Of-The-Box Ideas for your business. This week’s theme is a few out-of-the-box ideas for Small Business Saturday. #16 – Give to a Food Pantry or, if four legged friends touch your heart, a shelter for cats or dogs. Ask your customers to …READ MORE
Small Business Saturday — Email Marketing Ideas — Ideas #11 to #15
This week’s theme is going to be none other than ways to use products provided for email marketing to celebrate Small Business Saturday. #11 – Create all the different sign up forms available with Constant Contact. There’s dasher and dancer and prancer and vixen…Just having …READ MORE
Small Business Saturday – Social Media Marketing Ideas — Ideas #6 to #10
This week’s theme for the ideas on celebrating Small Business Saturday will focus on using social networks to promote your event. #6 – Facebook Events. As was mentioned last week, you could create a special event for special clients and invite them. Take that one …READ MORE
Do you need marketing ideas for Small Business Saturday? Ideas #1 to #5
Small Business Saturday 25 Ways to market your business for Small Business Saturday November 24th is Small Business Saturday. What are your plans for a successful day? You need a hook and you need to plan to promote that hook. A few years ago we …READ MORE
Getting a Jump Start for Marketing Your Business in 2018
It’s that time again. Time to take a look at your marketing program from 2017 and create a plan for 2018. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look …READ MORE
How’s Your Website Ranking on Google Searches?
Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help …READ MORE
Using Email Marketing to effectively achieve your Social Media Goals
As an authorized local expert for Constant Contact, I often teach the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can become even more powerful through a campaign. Recently, we put together a few campaigns …READ MORE
No Facebook Page for your business? Are you behind the curve?
The answer is NO!!! As I was preparing for my Social Media Class at Reading Area Community College, I had the most interesting experience happen to me. A week before the class a friend asked me to help him learn how to use Facebook. Me, …READ MORE
Could You Wear It on a T-Shirt?
In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, “would you wear what we have said on a t-shirt?” …READ MORE
I’ve discovered a new favorite Social Network…Periscope. First of all, what is Periscope?
Here’s the official description direct from trafficgenerationcafe.com. Periscope.tv is a life streaming app owned by Twitter which allows you to share, watch and engage with comments to live video broadcasts. With only 10 Million users since its launch in March, It’s really a baby in …READ MORE
Bots or Nots…over $4.88 of $11 B is wasted in ad spending. Ouch!
Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people …READ MORE
Build right! Drip and Post Often
When Paul met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presences …READ MORE
Small Nudges Make a Difference
We have had the opportunity to work with a team of people who wrote a book called The Art Of The Nudge. Their leadership communication framework, TATN, is used in a variety of ways to help inspire business executives and their business associates to actions …READ MORE
#Hashtags. #Somisunderstood. #Somisunderused.
With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let’s …READ MORE
SCommerce – Is your online store on board?
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means but if you’ve ever worked with them you know there is …READ MORE
Facebook Videos a Compliment to YouTube?
Or, a contender to the social network video market? by Alyse Mitten We have a client who has been on YouTube for more than two years with a YouTube channel complete with playlists. Along with his monthly market updates, he uses it to share news …READ MORE
A Day in the Life of a Social Media Master
Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, …READ MORE
Plant a Seed to Market Your Business
by Alyse MittenHaving experienced a cold harsh winter like we just experienced, I welcome spring and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper …READ MORE
How to Create “Quality” Videos to Show on your Social Networks
by Alyse MittenIf video is the wave of the future on Social Networks, how do you go about creating a quality video with your smartphone? Well, first and foremost, there is no replacement to working with a professional videographer to create a quality profile for …READ MORE
A Business Event Without Twitter is Like a Day Without Sunshine
by Alyse Mitten Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating …READ MORE
Four Rules for a Successful, Professional LinkedIn Network
by Alyse Mitten When teaching Social Media Mastery to my classes, I have a few rules I share with them that have been my practice in building and maintaining LinkedIn. It’s also important to note, if your clients are businesses and not consumers, you want …READ MORE
What Does 2015 Have in Store for Social Networks? Visual! Content! Money!
by Alyse Mitten As I was preparing for this month’s column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere. It’s no surprise that social networks continue to find more ways to …READ MORE
12 Easy Ways to Wrap Up a Great Holiday Season
by Alyse Mitten Thanksgiving is behind us as well as Black Friday, Small Business Saturday and Cyber Monday, three of the major shopping days of the year. I hope these events were successful for your business. Now is no time to rest and coast through …READ MORE