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Small Business Saturday — Ideas #21 to #25 — Marketing Secrets

Small Business Saturday Ideas #21 to #25 — Marketing Secrets This week’s theme includes some marketing secrets and tips for Small Business Saturday as well as marketing your business everyday. Some I don’t agree with using and others I actually promote and provide. #21 – Ladders   Let’s start with Ladders. Yes, Linking Ladders, to …

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Monthly Website Maintenance to Monthly Optimization for your Website

Why the change? by Alyse Mitten, Owner of Interlace Communications, Inc. For the past four years we have dubbed our monthly focus on your website’s integrity and SEO as Monthly Maintenance. Recently, we have included some speed checks and added even more search engine optimization to your site to what we are doing on a monthly …

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Are You Ready for Snapchat and Periscope? Predictions for Social Media 2016

Each year, I like to research what’s being projected to happen in social media marketing for the upcoming year. It’s a great way to make adjustments of what we are doing and find out what’s being planned for growth and changes. Last year it was all about Facebook and Twitter adding videos to their social …

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A Business Event Without Twitter is Like a Day Without Sunshine

by Alyse Mitten Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating Twitter with running a major event are missing the mark …

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What Does 2015 Have in Store for Social Networks? Visual! Content! Money!

by Alyse MittenAs I was preparing for this month’s column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere. It’s no surprise that social networks continue to find more ways to monetize their networks and make it more difficult for businesses to …

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