Menu Close

Bots or Nots…over $4.88 of $11 B is wasted in ad spending. Ouch!

bots, small business marketing company, small business marketing company hamburg pa, small business marketing company wyomissing pa, small business marketing company allentown pa, small business marketing company schuylkill pa, website design , website design hamburg pa, website design allentown pa, website design wyomissing pa, website design schuylkill pa, marketing hamburg pa, marketing wyomissing pa, marketing allentown pa, marketing schuylkill pa, virtual assistance , virtual assistance hamburg pa, virtual assistance wyomissing pa, virtual assistance allentown pa, virtual assistance schuylkill pa, graphic design, graphic design hamburg pa, graphic design wyomissing pa, graphic design allentown pa, graphic design schuylkill pa, print marketing hamburg pa, print marketing wyomissing pa, print marketing allentown pa, print marketing schuylkill pa, brochure printing hamburg pa, brochure printing wyomissing pa, brochure printing allentown pa, brochure printing schuylkill pa, advertisements hamburg pa, advertisements wyomissing pa, advertisements allentown pa, advertisements schuylkill pa, website maintenance, website maintenance hamburg pa, website maintenance wyomissing pa, website maintenance allentown pa, website maintenance schuylkill pa, social media marketing small business, social media marketing small business hamburg pa, social media marketing small business wyomissing pa, social media marketing small business allentown pa, social media marketing small business schuylkill pa, constant contact marketing, constant contact marketing hamburg pa, constant contact marketing wyomissing pa, constant contact marketing allentown pa, constant contact marketing schuylkill pa, email marketing, email marketing hamburg pa, email marketing wyomissing pa, email marketing allentown pa, email marketing schuylkill pa, marketing assistance, marketing assistance hamburg pa, marketing assistance wyomissing pa, marketing assistance allentown pa, marketing assistance schuylkill pa, online marketing, print marketing, marketing, how to market my business, how to market myself, market my business, print, business cards, design, designers near me, marketing team, marketing help, advertising, advertising design, designers, advertisers near me, advertise my business, advertise, print flyers, websites, website design, new website, re-do my website, website designers, custom website, custom built websites, website builders, custom website design, graphic design, graphic designers, graphic designers near me, custom graphics, custom graphic designs, photography, illustration, professional photography, ad specials, graphics specials, website specials, blog writing, blog specials, tech training, constant contact traning

Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people say to me I spent only $20 for 1500 people on my boost to become fans. Really? Only 1,500 people when you could have taken the very same amount of money and advertised to 30,000 real, live people. Well, enough of comparing notes on print verses online. I don’t even have to defend that fact. You can safely figure that of the 1,500 “people” who have the opportunity to maybe click your ad, there are bots out there, about 50% of them that are clicking your ad, too. Well, that’s only 750 fake clickers. But what if you spent $200 for 30,000 people? That’s 15,000 bots wasting not only your money but also your time and … trust.

These bots are called fake ad clicks also false user accounts and they are out there creating the façade that you’re getting interest to your business. Bots should really be called Brats. They are computer programs that automate tasks to create fake clicks, generate fake user accounts, inappropriate comments, and steal your content.

Bots! How can you tell?

The other day we met with a new client to discuss their Facebook activity. The business is fairly new and their Facebook page had over 2,000 fans in a region which wouldn’t have produced that type of fan base in such a short period of time. I could tell without asking whether he had invested money in boosting the page. What really gave it away was the insights. Of those 2,000 fans, there was only evidence of activity from 50% of the fans on Facebook. The others were nothing more than bots. You can bet his boosting days are over.

So what do you do to combat this?

Well, maybe you want quantity. When meeting with a client I explained what happens and that only 50% of the clicks to their page will be real, live people. He was fine with that. He just want the numbers to compete with others in his industry who are doing the same. Ok, so I can live with that. Then there is knowing how to set the demographic information so you are leaning towards more real, live people instead of bots. Demographics could be a whole other column of conversation.

Good ‘Old Sweat Equity!!!

I’m a firm believer in quality versus quantity and engagement with those who WANT to know about your business. It’s about the messages and engagements. It’s about quality, relevant content in the form of videos, photos, and words! It’s about having a goal and a plan for what you are going to share with those prospects. It’s about rolling up your sleeves and creating real engagement with real, live people.

Is it bots or not bots? That’s your decision.

Alyse Mitten and the team of Interlace Communications offer advice and assistance with online and print advertising for small to mid-size businesses. Interested in sending the right message to your current and future clients, see Interlace Communications for all your needs. | | 484-709-6564.


Interlace Communications and goMAaVA is a full service marketing and virtual assistance company. We offer a wide variety of services for small to medium size businesses in Reading PA and the surrounding cities. We can provide you with graphic design for any project and provide a variety of print products. From logos to brochures, magnets, advertisement is where you need to be, and much much more! We are here to help you with whatever marketing assistance needs you have.

Our services also include website monthly maintenance, website design, website builds and social media marketing for many companies in Wyomissing PA and the surrounding areas. We take pride in our work and are constantly learning the new techniques for promoting businesses through social networks and SEO.

Our client base includes businesses located in and around Wyomissing PA, Allentown PA, Schuylkill Haven PA, and Hamburg PA areas. We help businesses to market their services using email marketing such as Constant Contact, social network postings, and website marketing through search engine optimization. We also offer marketing assistance for traditional marketing including advertising in local publications and direct mail.

We can be found on facebook, LinkedIn and google+. We are located at 10 Zions Church Road Suite 201 Shoemakersville PA 19555, you can reach by phone at 484-709-6564, or go to our contact page.