Small Business Saturday 25 Ways to market your business for Small Business Saturday November 24th is Small Business Saturday. What are your plans for a successful day? You need a hook and you need to plan to promote that hook. A few years ago we …READ MORE
Small Business Saturday Ideas #21 to #25 — Marketing Secrets This week’s theme includes some marketing secrets and tips for Small Business Saturday as well as marketing your business everyday. Some I don’t agree with using and others I actually promote and provide. #21 – …READ MORE
Small Business Saturday Out-Of-The-Box Ideas for your business. This week’s theme is a few out-of-the-box ideas for Small Business Saturday. #16 – Give to a Food Pantry or, if four legged friends touch your heart, a shelter for cats or dogs. Ask your customers to …READ MORE
This week’s theme is going to be none other than ways to use products provided for email marketing to celebrate Small Business Saturday. #11 – Create all the different sign up forms available with Constant Contact. There’s dasher and dancer and prancer and vixen…Just having …READ MORE
This week’s theme for the ideas on celebrating Small Business Saturday will focus on using social networks to promote your event. #6 – Facebook Events. As was mentioned last week, you could create a special event for special clients and invite them. Take that one …READ MORE
In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, “would you wear what we have said on a t-shirt?” …READ MORE
Here’s the official description direct from trafficgenerationcafe.com. Periscope.tv is a life streaming app owned by Twitter which allows you to share, watch and engage with comments to live video broadcasts. With only 10 Million users since its launch in March, It’s really a baby in …READ MORE
Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people …READ MORE
Each year, I like to research what’s being projected to happen in social media marketing for the upcoming year. It’s a great way to make adjustments of what we are doing and find out what’s being planned for growth and changes. Last year it was …READ MORE
When Paul met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presences …READ MORE
We have had the opportunity to work with a team of people who wrote a book called The Art Of The Nudge. Their leadership communication framework, TATN, is used in a variety of ways to help inspire business executives and their business associates to actions …READ MORE
With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let’s …READ MORE
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means but if you’ve ever worked with them you know there is …READ MORE
Or, a contender to the social network video market? by Alyse Mitten We have a client who has been on YouTube for more than two years with a YouTube channel complete with playlists. Along with his monthly market updates, he uses it to share news …READ MORE
Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, …READ MORE
by Alyse Mitten If video is the wave of the future on Social Networks, how do you go about creating a quality video with your smartphone? Well, first and foremost, there is no replacement to working with a professional videographer to create a quality profile …READ MORE
by Alyse Mitten Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating …READ MORE
by Alyse Mitten When teaching Social Media Mastery to my classes, I have a few rules I share with them that have been my practice in building and maintaining LinkedIn. It’s also important to note, if your clients are businesses and not consumers, you want …READ MORE
by Alyse Mitten As I was preparing for this month’s column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere. It’s no surprise that social networks continue to find more ways to …READ MORE
by Alyse Mitten Thanksgiving is behind us as well as Black Friday, Small Business Saturday and Cyber Monday, three of the major shopping days of the year. I hope these events were successful for your business. Now is no time to rest and coast through …READ MORE
by Alyse Mitten I am going to go a bit off course this month and not focus on just social networks. Why you ask? Well, I’m preparing for my classes at RACC and always read new ebooks and books on marketing to share the …READ MORE
by Alyse Mitten There’s more than one way for your business to be found through search engines. Businesses who are active on social networks are finding that Facebook, Twitter, or LinkedIn are showing up as part of their search and sometimes before their website. When …READ MORE
by Alyse MittenWhen teaching a class about Social Media Mastery, I find it interesting to see the level of knowledge and involvement when it comes to using social networks as a marketing and sales tool for business. It goes the gammit, from total lack of …READ MORE
Having experienced the cold, harsh Winter like we just experienced, I welcome Spring and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper planning, planting, watering, and …READ MORE
Why Twitter for Business When I meet with business owners to discuss their involvement in social networks, I seldom find them using Twitter. Twitter, with it’s hashtags, retweets, and mentions, doesn’t make sense to them. Well, first of all, Twitter is not really a social …READ MORE