Eeny, meeny, miny, moe — Which one stays and which ones go? Email marketing is one of the main ways to communicate with customers and to increase the number of users who reach your site and use your services. With more users gaining access to the internet daily, you want to take advantage of email …
In a report from Baymard Institute we learn the reasons why people abandon their cart experience on mobile checkout. This report was distilled and disseminated from 7 studies, 9,221 participants, and 37,000+ hours of ecommerce UX research. I would say the facts shared have been studied and processed to provide us with solid reasons to …
Ever since the internet came about, there have been dozens of ways for you, as a business owner, to market and promote your service to hundreds of thousands of individuals, and, it’s just as easy for customers, clients, and scammers to leave nasty reviews online about your business. Some businesses may think online reviews aren’t …
Over time, technology has evolved and the internet has progressed to various lengths we may never have imagined years ago. The internet has become a global network where businesses can grow and strive to be better. For establishments to do better, they have to improve the experience for customers across a multitude of different platforms. …
What can be done? Brands have come a long way throughout the years, and with help from new technology, they’re able to grow and reach more consumers than ever. Although, technology isn’t perfect, and recently, Google and other individuals took a dive into these machines and the algorithms they use. Their findings were able …
Online shopping has become bigger and more adaptable over the past few months, and now Facebook & Instagram are getting in on the action by providing a simple and free feature to help sell your products. Let’s dive into how this shop feature works and why it’s a great step forward to provide your customers …
AARGH!!! A NEGATIVE REVIEW! What do you do? Find out today!
We’ll keep it simple. There are certain marketing tasks that can be done in just 10 minutes or less. Well, we wanted to give you some marketing ideas that you can read through in less than 10 minutes. Let’s go! Social Media Tips Social and search marketing have a price Videos of the benefits in …
If you have worked with us to build your website, chances are we may have talked to you about blogs. Blogs are a great way to insert keywords on your website as well as keep it fresh with new content, which are two important ways that will help your website be found on Google. Google …
There are many ways to market your business on Google. Here at Interlace Communications, we strive to help our customers be found through SEO. But besides that, there are also other avenues you can market your business on Google with. Below are a few: Google Ads (aka Google AdWords) Several years ago, if someone was …
When it comes to building a website, you can’t just build it and hope it will start coming up in Google Searches. Having your website be found on Google takes time. Generally for a new website build, we find it takes about three to six months, before it begins to appear on the first page …
How to Have Your Website Be Found On Google in a Sea of Websites Read More »
As states start to slowly reopen and many businesses can open, while staying within the guidelines, you want to make sure your customers know you are open and ready to serve them! Being proactive with announcing your open and what you have to offer, will help draw more customers your way. We wanted to share …
Google offers a great opportunity to be found through your Google My Business profile, which is absolutely FREE to set up and manage! This is the profile that helps you to be found on Google Maps and can also help you to be found in Google searches. If your business has been in business for …
During COVID-19, online shopping is becoming a bigger deal and companies such as Amazon, Walmart, and many more, are trying to keep up with the high volume of customers they are receiving. You most likely had to make adjustments while running your business, too. One of the smartest moves retail owners have made is to …
It is without a doubt different times. The changes that are happening during the coronavirus pandemic will stay with us and affect our business for more than several months. Keeping your business afloat and profitable during these times may not seem possible some days. But it is! During this time, our staff has taken some …
Needless to say, to create an engagement funnel requires a strategic plan to determine the funnels and what will be offered to further engage with them and eventually do business with you. A good email marketing system is necessary to make this all work. Ask yourself these questions: What is the goal of my email and how do …
Hello and thank you for joining us to learn more about how to blog effectively to help your business be found in Google searches. Let’s first review the article which led you here. First, did you watch the YouTube video we mentioned in the article? Power of Words by Purple Feather Media. If you didn’t, please …
This is a continuation of the article published in 422 Business Advisor, February 2019. If you found this page for the first time, read on. If you are joining us from reading the article in the 422 Business Advisor. Click Here to advance to learn more about fonts. When creating a logo specifically for your …
Small Business Saturday Ideas #21 to #25 — Marketing Secrets This week’s theme includes some marketing secrets and tips for Small Business Saturday as well as marketing your business everyday. Some I don’t agree with using and others I actually promote and provide. #21 – Ladders Let’s start with Ladders. Yes, Linking Ladders, to …
Small Business Saturday — Ideas #21 to #25 — Marketing Secrets Read More »
How much, you ask? As I was thinking about the answers to this question, my first thought is to thank you for reading this. You realize there should be a cost to building a website. With all the website building programs available where they say, “You can build your own website.” The fact that you want …
How much does it cost to create a logo for my business? A logo is your symbol which will be recognized by everyone who sees your website, emails, social media, and print material to say the least. It is one of the most important marketing tools of your business. When a person sees your logo …
What is involved in designing a logo for your business with Interlace Communications? Find out all the details below. With the team from Interlace you see we answer a lot of questions but we also ask a lot of questions. Our Discover – Develop – Deliver system will walk you through exactly that. First, is …
What colors do I use for my logo design? Let’s find out the meaning of colors and help decide what color is best for your logo. Think about your business. Does the idea of a color come to mind? Like a landscaping company, what colors would you think about? If you said green and brown …
If you’re not into something like Adobe Photoshop or Illustrator, you might not know what these two terms mean. They are important to know when making a logo or any other type of computer-created design because they are for two different styles of photos. Raster – Programs like Adobe Photoshop and GIMP are raster programs …
What’s the difference between raster and vector images for my logo? Read More »
Why the change? by Alyse Mitten, Owner of Interlace Communications, Inc. For the past four years we have dubbed our monthly focus on your website’s integrity and SEO as Monthly Maintenance. Recently, we have included some speed checks and added even more search engine optimization to your site to what we are doing on a monthly …
Monthly Website Maintenance to Monthly Optimization for your Website Read More »
