Value Vault MMMasterlist

A –

AdvertisingAdWordsAffiliateAlignableAmazonAppArticlesAutoAwardsClose
  • Take out an ad in your local newspaper
  • .Online classified ads
  • Buy ad space on a relevant website.
  • Calibrate your monitors used in all marketing and advertising work.
  • Don’t place ads just one time to see if they will work. Run an ad a minimum of six times.
  • Post ads on Backpage.com.
  • Trade banner ads with relevant companies.
  • Create a mobile advertising campaign.
  • Develop a co-op advertising group.
  • Learn to write better headlines for all your advertising.
  • Learn to write great headlines for all your advertising.
  • Pay per Click Advertising
  • Use text messaging advertising.
  • Drone advertising
  • Create an AdWords campaign
  • Place successful Google AdWords ads in newspapers and magazines.
  • Start a Google Adwords pay-per-click campaign.
  • Test ad headlines with Google AdWords
  • Create an affiliate program.
  • Review books in your industry on Amazon.
  • Self-publish a book and sell it on Amazon.
  • Create an iPhone and iPad application for your company.
  • Write an article about your business and your industry.
  • Write an article to publish on sites like ezinearticles.com.
  • Car Magnet
  • Enter your companies services or products into awards for maximum exposure, there are many awards out there, from small local awards to big national ones.
  • Submit your company’s products or service for awards.

B –

BlogBooks/Booklets/BrochuresBusiness CardsClose
  • Ask to be a guest blogger on related blogs.
  • BlogTalkRadio
  • Blogging is an easy way of updating your content to engage existing audiences as well as attracting new customers. Get your designer to integrate one into your website. Blogs do take time and make sure the articles you do are well thought out. Blogs are an easy way to keep information up-to-date – all search engines like updated content, so update your website frequently (weekly) even if it’s just tiny changes.
  • Comment on a blog post.
  • Include hot topics in the title of your blog posts.
  • Keep a list of freelance writers to write great copy for your business.
  • Leave helpful comments on industry blogs.
  • Offer an e-mail option to your blog RSS feed.
  • Record a video blog post.
  • Send your products to bloggers to review.
  • Set your blog up for sale via the Kindle.
  • Sponsor a bloggers tour.
  • Start a business blog.
  • Use a lot of relevant people’s names in your blog posts.
  • Use the AdAge 150 list to find helpful marketing blogs.
  • Write blog posts on a regular basis.
  • Self-publish a book through sites like Lulu.com.
  • Share good books with your clients
  • Start writing a book.
  • Write a book and sell it on Amazon.
  • Borrow marketing books from the library.
  • Create a list of the best books in your industry.
    Brochure
  • Create or update your brochure.
  • Display your brochures prominently in your office.
  • Send personalized brochures on a new product/service before it is released to the general public
  • Create business cards
  • Create new and unique business cards.
  • Create unique business cards.
  • Every client gets 2 business cards
  • Give a client your business card with your home number on the back indicating a special client
  • Hand out business cards, take them with you everywhere
  • Make your business card stand out from the rest.
  • Post your business cards on public bulletin boards.
  • Update your business cards.
  • Use professional product pictures on your business cards.

C –

CalendarsCardsContestsCouponsCustomersClose
  • Create a shared calendar using Google Calendar.
  • Create a social media calendar.
  • Send birthday cards to your clients
  • Send handwritten thank you cards after every job.
  • Send thank you cards on Thanksgiving.
  • Thank you notes
  • Hold a photo contest as part of your company branding.
  • Hold a photo contest.
  • Set up an employee contest to create the next advertising campaign.
  • Create a coupon.
  • Include discount coupons with your invoices.
  • Offer coupons.
  • Post your company offers on coupon and deal sites. People love special offers and discounts. Getting a great product at an excellent price is what everybody wants.
  • Ask clients why they hired you.
  • Ask for referrals.
  • Ask for the sale.
  • Ask how can you make your client’s job easier.
  • Ask your best customers for a referral.
  • Ask your clients for a video testimonial and display the passionate ones.
  • Ask your clients how you can serve them better, listen and act on their replies
  • Ask your customers how they would like to be contacted.
  • Be aware of non-verbal communication
  • Be personally available to your clients
  • Buy season tickets for entertaining.
  • Call all of your current customers and introduce a new product.
  • Call clients after a sale, send a post card to see if everything was ok and how it went. It’s better to hear opinions and correct complaints rather than receive bad word of mouth
  • Consider Salesforce.com for customer relationship management.
  • Create a customer of the month program
  • Create a Flickr group for customers to share photos.
  • Create a privacy policy for your customers.
  • Create a program designed to make using your product easier.
  • Create a weekly office happy hour and invite clients.
  • Create a welcome kit for new clients.
  • Create an easily accessible v-card for prospects and clients.
  • Create an exclusive online club for your best clients.
  • Create themes that hook onto events or seasons. In winter, give away branded hot chocolate in the street to keep shoppers warm. In summer, build a beach in your reception. Watch out for ‘event’ movies like Star Wars and coin in on their massive marketing spend, integrate the themes to your business offering in a creative manner.
  • Define your ultimate client.
  • Describe your target customer in once sentence.
  • Follow up all existing customers to see if they need anything and are happy
  • Give a guarantee
  • Give a surprise extra — after the first purchase.
  • Give away a free sample.
  • Give away iPods or mp3 players with a special audio segments or podcasts about your company.
  • Give customers more than expected.
  • Host a carnival for the families of your clients.
  • If your best clients like to text, keep in touch via text.
  • Improve delivery time.
  • Include promo codes for returning buyers in your orders
  • Increase your business hours.
  • Interview top people in your industry and share their ideas with your clients.
  • Invite good clients to view exclusive product previews.
  • Keep visitors in your shop by Including links to shops sections and other items in your listing descriptions
  • Keep your promises.
  • Let angry people talk until they are done and then offer solutions.
  • Let your good prospects and clients keep the iPad.
  • Listen to dissatisfied customers.
  • Look for excuses to visit clients in person.
  • Look prospects in the eye.
  • Make it a policy to make the effort to save clients in trouble, it creates loyalty.
  • Make it easy for clients to give feedback or complain about your business to you.
  • Make the customer the hero.
  • Offer a guarantee.
  • Offer a variety of items at different price points, this will attract a wider range of buyers to your listings
  • Offer free shipping.
  • Offer multiple pricing levels of your service.
  • Offer multiple service packages.
  • Accept payment on your smart phone with Square.
  • Plan your next holiday promotion.
  • Post special offers on your receipts or invoices.
  • Price differently than your competition.
  • Provide awesome service and communication to your existing customers, they’ll tell their friends
  • Remember personal details about clients & send them cards, like hand written birthday cards
  • Remember you can always ask for more client information later.
  • Repeat discount cards
  • Search for your prospect’s No. 1 point of pain and find solutions.
  • Send customers an advance letter letting them know of any price increases.
  • Send out a customer satisfaction survey.
  • Send past customers free samples and other incentives to regain their business
  • Send updates on industry news that may be beneficial to your clients
  • Spend more time impressing existing customers.
  • Start a client appreciation program.
  • Start a rewards program for good customers.
  • Start thinking about your customers’ return on investment (ROI).
  • Support top colleges in your industry or client industries.
  • When making a pitch, focus on what the client or prospect will get in return.
  • Create a customer loyalty program to encourage future purchases and referrals.
  • Create customer case studies. Ask your happy customers to share their experience of using your product or service. These stories add credibility to your company and help you get more customers.
  • Say “Happy Birthday” to your clients. Have a discount or a special offer ready to give as a gift. It works!

D –

Direct MailDirectoryDonateClose
  • Create a direct mail campaign.
  • Create a direct mail marketing plan.
  • Include a clear and enticing call to action on every direct mail piece.
  • Launch a multi-piece direct mail campaign.
  • Use Every Door Direct Mail to market your business.
  • Check your online directory listings and get listed in desirable directories.
  • Host a directory of resources for your target market prospects.
  • List your site in internet directories
  • Using online directories is one of the most popular ways to search for businesses and is ideal for advertising a local business.
  • Donate branded prizes for local fundraisers.
  • Donate items to charity fundraisers, include a stack of business cards
  • Donate to your client’s favorite charities in their name (with permission).
  • Donate your services to a charity auction.

E –

E-bookEbayEducationEmailEmployeesEnvelopeEtsyEventsExpoClose
  • E-Book
  • Write an e-book.
  • Sell a special version of your product on eBay.
  • Use eBay labs to see what products are hot.
  • Subscribe to RSS feeds and organize the feeds related to industry and interest.
  • Subscribe to your competitors’ blogs.
  • Take a successful business person to lunch and ask questions.
  • Take editors to lunch. Ask what they consider a good story.
  • Add audio, video and social sharing functionality to your email
  • Add social media locations in your e-mail signature.
  • Ask people why they unsubscribed to your e-mails.
  • Ask questions in your headlines.
  • Buy mail and e-mail list from reputable companies. (Be careful.)
  • Create an email opt-in on your website or blog.
  • Create multiple approaches, and split test your mailings to measure impact.
  • Don’t send single advertising e-mails. Create a campaign of three to five e-mails.
  • E-mail relevant articles to clients and prospects. (Do not send jokes.)
  • Email — Email signature
  • Make your e-mail address simple.
  • Make your e-mail request contact forms short and easy to use.
  • Perfect your email signature.
  • Segment your e-mail. Make sure your e-mail is focused on the right prospects.
  • Use A/B split testing for your online campaigns.
  • Use A/B testing to measure the effectiveness of your email campaigns.
  • Use an e-mail service like Constant Contact, Robly, iContact, Mail Chimp or Vertical Response.
  • Use e-mail auto responders with friendly messages.
  • Send regular emails to your list.
  • Ask your lowest-ranking employees how to improve products and marketing.
  • Ask your sales team what is working.
  • Create biography sheets for all your employees.
  • Develop a strategy to become a “best place to work.”
  • Hire an intern to help with daily marketing tasks.
  • Promote the fact that you are hiring.
  • Refer the professional people your company hires.
  • Reward non-sales employees for referrals resulting in closed business.
  • Use colorful, fun envelopes.
  • Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
  • Leave feedback for Etsy purchases and sales
  • Participate in Etsy Forums/ teams
  • Post promo codes to sites like Etsy Saver
  • Sign up for the Etsy newsletters so you can stay on top of opportunities, merchandising topics, and current trends
  • Take great photos so your items reach Etsy’s Front Page
  • Use the Etsy favorites and circle features
  • Host a chamber of commerce event at your office.
  • Host a virtual trade show.
  • Never go to an event to quickly hand out business cards and then leave.
  • Sponsor a charity event.
  • Sponsor an event
  • Start a networking event.
  • Start early at trade shows
  • Share company events via Web cam so people can tune in to what they are missing.
  • Throw parties or events for some your best clients, but keep it small as you will need to network
  • Trade Associations
  • Trade Exhibitions
  • Tradeshow displays
  • Use Eventbrite.com to organize free or paid events.
  • Use headlines related to current news events.
  • Arrange a mini stand in the hotel foyer. You will stand out & be in the forefront of minds at the show the next day.
  • Industry Exhibitions
  • Participate in a craft show
  • Participate in a trade show, get a booth or at least attend events and talk to people
  • Rent a booth at a trade show.

F –

FacebookFlyerForumsClose
  • Create regular videos for your Facebook page.
  • Advertise on Facebook.
  • Advertise products in the Facebook market place.
  • Create a Facebook business page.
  • Create a Facebook group for your best clients.
  • Create a Facebook page.
  • Create targeted Facebook ads for your products and services.
  • Add a Facebook Like button to your blog and Web site.
  • Create a Facebook fan page.
  • Create targeted Facebook ads
  • Facebook ads
  • Get a vanity URL or username for your Facebook page.
  • Make sure your Facebook places is up-to-date.
  • Start a Facebook group.
  • Use Facebook analytics and demographics to see who your marketing is attracting.
  • Use Facebook notes to offer specials.
  • Use Facebook pages to promote your events.
  • Messenger
  • Facebook Messenger Codes
  • Create a live event
  • Facebook Search Engine Results Page
  • Advertising flyers
  • Contribute to forums.

G –

Game BoardGarmentsGiftsGoogleGrouponClose
  • Game board
  • Create fun T-shirts related to your product.
  • Formal shirts – embroidery
  • Jackets – embroidery
  • Caps – embroidery
  • Polo shirts – embroidery
  • Sweaters – embroidery
  • T-shirts – screen print
  • Incentive gifts
  • Gifts for the holidays
  • Give holiday gifts.
  • Give out a free trial product – not something we all want to do, but sometimes if you make something great it can pay to let people try it out firsthand
  • Offer a free download or free gift to make people willing to add their email address to your list.
  • Offer a free trial.
  • Plan holiday gifts for your best customers.
  • Sell gift vouchers
  • Send gift cards as a thank you.
  • Host an informational meeting on Google plus
  • Learn how to use Google’s +1 button Monster list warning! Top list of 100+ business and marketing idea
  • Link to Google blogs when relevant. They offer good traffic back to your site.
  • Open and use Google reader (or any RSS reader).
  • Optimize listing descriptions for google search
  • Protect yourself from spam comments. They will hurt your Google rankings.
  • Review and measure your Google Analytics statistics.
  • Review your Google analytics for new opportunities.
  • Set up Google Analytics on your website and blog.
  • Share ideas on Google plus (updated)
  • Submit your information to Google local.
  • Try TV advertising through Google.
  • Update your information on Google Places.
  • Upload interior photos of your store on Google local search.
  • Use Google Alerts to keep track of people writing about you and thank them.
  • Use Google Alerts to keep track of trends.
  • Use Google Alerts to search for RFP’s (request for proposal).
  • Use Google Docs to collaborate on project in real-time.
  • Use Google keyword tool to find new and better keywords.
  • Use Google voice for your business number.
  • Use Google’s Wonder Wheel to find related keywords.
  • Set up a PPC campaign. In most cases you can get a free $50 voucher from Bing or Google. If competition is not fierce – you’ll be driving more sales soon.
  • Advertise on Groupon.com (Make sure you will not lose money if your offer is a hit.)
  • Create a Groupon.
  • Offer a Groupon

H –

HolidayClose
  • Consider holiday advertising outside your religion or traditions.
  • Create a company holiday.

I –

InstagramIntraMarketingClose
  • Instagram Stories
  • Create a lab for your employee to experiment with new ideas.
  • Create a memory hook.
  • Create a mission statement.
  • Create a technique for your industry and name it after your name or company name.
  • Create a well-designed annual report.
  • Create unique or humorous job title descriptions for employees.
  • Define your unique selling proposition (USP).

L –

LeadsLettersLicense PlateLinkedInListsLogoClose
  • Follow all leads. Find a trusted source to direct unwanted leads.
  • Include a postscript message in your business letters. It’s the most read part of a letter.
  • License plate
  • Advertise on LinkedIn.
  • Answer questions on LinkedIn answers.
  • Follow up with former co-workers. LinkedIn is a good resource.
  • Look for target companies on LinkedIn.
  • Open a LinkedIn account.
  • Recommend your clients on LinkedIn.
  • Review your competitors on LinkedIn.
  • Start a LinkedIn group.
  • Use Linkedin ads to target specific professionals.
  • Trade prospect lists with companies that have the same target market.
  • Beam your logo into the clouds at night.
  • Have your logo professionally redesigned.

M –

MagazinesMarketingMarketing MatrixMeet-upsMentorClose
  • Advertise in your industry trade magazines.
  • Create a marketing calendar.
  • Create a marketing journal to track what works and what does not.
  • Delegate good marketing ideas so they get done.
  • Keep your marketing consistent; don’t stop.
  • Never forget a call to action in your marketing material.
  • Publicize every milestone.
  • Put your tagline on your business checks.
  • Run topical themes
  • Share your company story.
  • Share your information on Delicious.com.
  • Simple works extremely well in marketing and advertising.
  • Target your entire daily Internet advertising budget on one state or city at time.
  • Giveaway Balloons
  • Find an influencer to incorporate with your marketing
  • Become an influencer for your peers
  • QR Codes
  • Analyze what is working for your competition.
  • Ask yourself would you buy from your company? Why?
  • Change, refresh or upgrade your corporate look every three to five years.
  • Consider lower-budget projects for product placement.
  • Create a company mascot.
  • Create a company mission statement.
  • Create a company theme song or jingle.
  • Create a cool poster and give it away.
  • Create an icon that represents your company. This is great for linking and branding.
  • Create an info-graphic about your industry
  • Cross-promote with other businesses.
  • Develop a specialized niche and become the expert.
  • Develop an incredible and true company story.
  • Develop ways to stand out in a crowd.
  • Different people consume media differently; give people options.
  • Display and promote your associations.
  • Find free places to advertise in your local community – put your business cards up in coffee shops, at your salon, gym, or places your customers might frequent
  • Hire a marketing consultant.
  • Hire a professional copywriter.
  • Hire a public relations professional.
  • Hire a sales coach or salesperson
  • Hire good promo staff at minimum wage to hand out flyers and spread your business message. Dress them well, make sure they know your business inside out and ensure they are well motivated by bonuses to keep them from dumping the flyers and bunking off!
  • Hire interns to do the mundane marketing activities.
  • Hire teens to pass out fliers.
  • Ignore the competition
  • Keep extra marketing material in your car at all times.
  • Kids and pets always attract attention.
  • Launch a competition
  • Leave sandcastles on the pavements with little flags promoting your summer sale.
  • Look for new markets.
  • Make it easy for representatives to up sell.
  • Make visiting your office or store an exciting experience.
  • Make your brand exclusive and expensive.
  • Make your brand extremely different from your competition.
  • Offer expensive consultations.
  • Offer free consultations.
  • Outrageous can be good.
  • Paint your building a unique color.
  • Pick up the litter/Clean up your image
  • Post comments on large news sites. Especially news related to your industry.
  • Revisit or start your market research.
  • Rewrite your sales copy with a storytelling spin.
  • Sell the experience of working with you.
  • Sell the experience.
  • Share your location using an Internet map service such as Mapquest, Google maps, or Bing maps
  • Surveys have found that nine out of ten people do not complain when they feel dissatisfied. But every one will tell at least a couple of their friends or relations. It is important these claims are dealt with by putting the complainee at ease with an explanation and reassurance. This will reduce the chances of them complaining to someone else.
  • Track your online reputation.
  • Turn your brand into a cause.
  • Understand your brand. (It’s reputation, not your logo.)
  • Use compete.com to compare Web site traffic.
  • Use custom call tracking you advertising with services like callfire.com.
  • Use Evernote to capture and save great marketing ideas and information.
  • Use Google Analytics
  • Use integrated marketing techniques; employ traditional and digital marketing to drive Web traffic.
  • Use link shorteners with analytics to test headlines and ideas.
  • Use Ning.com to develop communities.
  • Use risk reversal techniques. Put the risk on you rather than the customer.
  • Use SEOmoz tools to track links.
  • Use Social Mention to monitor the conversation about your brand for free.
  • Use spyfu.com to keep track of your competitors’ Internet ad activities.
  • Use surveys.
  • Use telephone call tracking to analyze what advertising works.
  • Use your own products in public as much as possible (wear them, etc.)
  • Visit a new city to be inspired and gather fresh ideas.
  • Write a unique selling proposition (USP).
  • Make partnership for Co-Promotion
  • Celebrate your company birthday with customers and the media. Use the opportunity to deliver a special message to your clients.
  • Join Help a Reporter Out. HARO is a free way to get media coverage. Register as an expert source on HARO and whenever a journalist needs a quality source for an article – you’ll get an email. Reply if interested – and who know – maybe it’s time for your business to be features in New York Times.
  • Claim your online business listings. There are hundreds of websites out there that contain your business information. Claim your business online and enjoy better rankings in Google, greater visibility, and more traffic.
  • Recycle your ideas
  • Artificial Intelligence for your website with Intercom and Drift
  • Acquisition ad creative/copy testing
  • Attend local meet-ups.
  • Become a mentor.
  • Find a marketing mentor.

N –

Name TagNetworkingNewslettersClose
  • Create a custom name tag for networking.
  • Help promote or volunteer your time for a charity event.
  • Offer your services to charity.
  • Always stand in a V formation at networking events to invite others to join your conversation.
  • Attend local business networking events.
  • Attend weddings and funerals to show respect (but avoid business talk).
  • Avoid business and industry clichés – think outside the box.
  • Become a connector at networking events. Introduce people.
  • Champion other professionals in your industry.
  • Conduct a focus group.
  • Do a talk at an event
  • Get involved with local networking and business groups, trade organisations, try networking with other business professionals at:
  • Get networked up!
  • Introduce yourself to other local business owners.
  • Introduce yourself to your seat mates on an airplane.
  • Invite someone to lunch regularly. Never eat alone.
  • Join a networking group.
  • Join a professional organization.
  • Join a service organization.
  • Join clubs.
  • Join your local chamber of commerce.
  • Learn to golf and invite others to join you.
  • Local Chamber of Commerce
  • Network everywhere
  • Network with companies and trade lost referrals and leads (for a second chance).
  • Network with other sales people at trade shows.
  • Networking Organizations
  • Partner with related companies.
  • Religious institutions are a great place to network (with class and respect).
  • Start a rewards program for your networking partners.
  • Start networking the night before at the hotel or venue,
  • Take time to knock on the doors of businesses around you; you might be surprised.
  • Write an elevator pitch.
  • Call all your competitors to keep tabs on pricing.
  • Answer questions on Quora. Quora is the most popular question and answer based social network. Want to showcase your professional competence? Join Quora and answer questions as often as you can. Quora is great for targeted traffic and interested audience.
  • Network of connectors
  • Advertise in industry newsletters.
  • Advertise your newsletter in e-mail signatures.
  • Create a newsletter that is more about supporting your clients than your company.
  • Cross-promote on other companies’ newsletters.
  • Don’t forget traditional newspaper classified ads.
  • Employ a good copy editor.
  • If you want someone’s attention, write about them.
  • Make your newsletter about your customers and not just about your company
  • Send out a monthly/quarterly shop newsletter
  • Start a free monthly email newsletter.
  • Start a newsletter.
  • Start an email newsletter.

O –

Outdoor AdvertisingOnlineClose
  • Banners — Airplane banners
  • Advertise on a billboard.
  • Start social bookmarking your online content.
  • Use the link shortener http://su.pr so followers can easily Stumble your content.

P –

PhonePhotographyPinterestPodcastsPoliticsPostcardsPress ReleasesProductsPromotional MaterialClose
  • Answer phone messages
  • Answer your phone cheerfully.
  • Cold call.
  • Consider hiring a live answering service. (It’s not that expensive.)
  • Create a cold-call script.
  • Create a smart phone application for your company.
  • Get a vanity phone number.
  • Return all phone calls the same day.
  • Use your smart phone or digital recorder to dictate new marketing ideas.
  • Use your voice mail as a marketing tool.
  • Always have a your biography and a recent photograph on your desktop.
  • Create a company 365 photography project using Tumblr.
  • Every time you see a great visual marketing idea, take a photograph of it.
  • Have a professional photograph taken of all your staff members.
  • Host a photo walk.
  • Keep the conversation going after events by uploading photos to a Flickr page.
  • Sell your products with good photography and stippleit.com.
  • Share interesting photos via instagram (updated)
  • Start a Flickr page to share behind-the-scenes and event photographs.
  • Start a photo blog.
  • Update photographs of every employee for social media and public relations.
  • Pinterest
  • Advertise on a targeted podcast
  • Listen to the Marketing Over Coffee podcast.
  • Online radio or podcast
  • Record a podcast.
  • Start a podcast.
  • Trade commercials on podcasts
  • Use sites like Verbalink.com to transcribe audio or podcasts for marketing.
  • Get to know your local politicians.
  • Postcards are affordable ways to get products and services in front new customers. Send postcards as they are cheap and can be seen by everyone who handles the mail.
  • Develop relationships with local reporters.
  • Dramatically improve the publication of your press release by supporting it with photographs.
  • Keep a list of good public relations Web sites such as prweb.com.
  • Regularly send quality public relations releases to trade magazines.
  • Send out a press releases
  • Submit your press release to various distribution channels.
  • Write a press release.
  • Think about how you can make it easier to purchase your product.
  • Cross promote your products with another businesses product. Get creative with this one, a good example would be an optician joining forces with a book shop. Put large print flyers in books that say, ‘Having trouble reading this copy? Come and see us’ and small print notes in the new glasses case that read ‘Put your new glasses to good use…’
  • Cross-promote your products and services with other local businesses.
  • Expand your product and service offerings.
  • Focus on one product and message at a time.
  • Get creative with promotional products and give them away at the next networking event you attend.
  • Use an iPad or tablet to display your portfolio of products and services.
  • Exchange links with related businesses in different parts of the country.
  • Stack similar products or services together and promote them
  • You can’t tell people about your service, you can only show them.
  • Give away micro drives with your information on it.
  • Leave pens with your logo and information on them in strategic locations.
  • Mugs
  • Notepads
  • People like freebies
  • Personify your literature
  • Pins
  • Pop up tents
  • Use promotional people

R –

RadioReferralsClose
  • Advertise on the radio.
  • Call in to radio shows. Become their expert.
  • List your best referral sources and create a marketing plan around it.
  • Make a referral.
  • Make it easy for people to give you referrals.
  • Make it easy for people to give your company referrals.
  • Create a “frequent buyer” rewards program
  • Offer a referral program for new business.
  • Ask current customers for referrals.
  • Tell your family it is OK to send you referrals.

S –

Search Engine OptimizationSignageSocial MediaSponsorshipClose
  • Hire a search engine marketing firm.
  • Learn more about local search marketing.
  • Optimize your shop’s SEO with backlinks
  • Remember SEO is great but search engines don’t buy your products or service.
  • Search engine optimize (SEO) your Website.
  • Place a company sign on your car.
  • Signage for vehicle
  • Use a sidewalk sign to promote your specials.
  • Use stickers or magnets to advertise on your car.
  • Yard signage
  • Yard Signs
  • Signage on Vending Machines
  • Claim your name on new social media sites. You never know what will take off.
  • Create a free social media platform for your target market.
  • Get started with social media for business.
  • Note that social media is not just Facebook and Twitter.
  • Offer promo codes on Facebook, Twitter, your blog, etc.
  • Open a hootsuite.com account to keep to manage and monitor your social media. (You can use Tweetdeck or Seemic too)
  • Reuse your best social media content for marketing material.
  • The best social media Website is where your clients and prospects hang out.
  • Understand the best social media Web site is where your clients and prospects hang out.
  • Use Tweetdeck or Seesmic to engage with your social media community.
  • WhatsApp
  • Affinity-based targeting taxonomies for Facebook, Instagram, YouTube, Twitter, Pinterest Algorithm-identified top product
  • Remarketing List for Search Ads for social audiences
  • YouTube, Twitter, LinkedIn landing pages
  • Livestreaming
  • Mobile Video
  • Short-lived content
  • Social Media “Buy” Buttons
  • Sponsor a local sports team.
  • Sponsor a parade.

T –

TagsTeachTestimonialsTrainingTV AdvertisingTwitterClose
  • Brand your items with sewn in tags, hang tags, and packaging (especially if you wholesale)
  • Become the expert: Teach at a local college or university.
  • Creating an informative seminar and inviting your target audience is an excellent way to educate the market and promote your companies proposition.
  • Teach a class.
  • Teach your networking partners how to refer you.
  • Keep video camera, smart phone or video recorder with all times for impromptu testimonials.
  • Use testimonials and get on the case
  • Write testimonials for your best vendors.
  • Plan a local business workshop.
  • Speak to groups and organizations.
  • Advertise on a local cable TV station.
  • Advertise on local cable stations. The rates are often reasonable.
  • Consider product placement on TV and movies.
  • Create a company show for blip.tv.
  • Display portfolios using a flat screen TV in a window.
  • Tv commercial
  • Create a Twitter account.
  • Create lists on Twitter of people in your target market.
  • Follow Twitter hashtags to find prospects.
  • Offer a free Internet service to attract attention ie: Twitter.grader.com.
  • Open a Twitter account.
  • Organize a Tweet-up (meeting of twitter users).
  • Post your new blog posts on Twitter.
  • Promote your vendors on Twitter.
  • Reply or retweet someone else on Twitter.
  • Retweet (share information on Twitter) people who you are interested in knowing better.
  • Run an archive day on Twitter.
  • Use PollDaddy on Twitter to ask questions of your followers.
  • Use Twitter ads for branding.
  • Use Twitter grader to search and connect with top tweeters in your area.
  • Twitter Search Engine Results Page

V –

Vehicle AdvertisingVideoVlogVoice MailVolunteerClose
  • Keep your vehicles and equipment clean and updated when in public view.
  • Video white board sessions to share online.
  • Be strategic about tagging your videos.
  • Create a multi-media story about your company using photography stills, video and audio.
  • Create funny videos that might go viral.
  • Create videos about how to use your product or service.
  • Create videos related to new or unique ways to use your product.
  • Create videos specifically for Facebook fans.
  • Create a video three minutes long.
  • Vlog
  • Leave a call to action on voice mail messages.
  • Volunteer for local government committees.

W –

WebinarsWebsitesWhite PaperWord of MouthClose
  • Offer free Webinars.
  • Plan a free teleconference or webinar.
  • Allow customer rankings and reviews on your Web site or blog.
  • Ask visitors if the information you provide is helpful.
  • Check for broken Web site links.
  • Create a digital version of your brochure for your website.
  • Create a downloadable PDF with helpful information.
  • Create a FAQ page for your Web site.
  • Create a fun game for your Web site.
  • Create a page where media and clients can access your logo.
  • Create a poll on for your Web site.
  • Create a Web page list linking all positive mentions of you or your company.
  • Create an online suggestion box for your clients.
  • Create custom landing pages for all your marketing efforts.
  • Create supporting Web sites that link to yours.
  • Create Web pages dedicated to long tail keywords (keyword groups longer than 3-4 words).
  • Create Web site descriptions that entice people to click on your search listing.
  • Discover SEO tools from SEObook.com.
  • Do a giveaway on a blog or website
  • Do you know your organic search click-through-rate?
  • Explore a website redesign.
  • Find out who owns competing Web sites: http://ajaxwhois.com/.
  • Find your organic search click-through-rate with Google webmaster tools.
  • Give as much as you can free from your website – decent information and downloads of trial software. images, music, anything that you have the rights too.
  • If you are selling products at a good price, why not list them on price comparison
  • Increase your Website’s speed. It’s better for visitors and Google SEO.
  • Invest in fast and reliable Website hosting.
  • Keep old domains; they are valuable.
  • Keep your website open
  • Know what your bounce rate is and think about how you can improve it.
  • Make it easy to embed your stuff on other Website. Scribd.com is a solution.
  • Make sure you fill in all your Alt tags so Google images can find your photographs.
  • Make sure your About page is interesting and full of useful information.
  • Make sure your contact information is on every page of your Web site.
  • Make sure your front Web page title tag says what you do, not who you are.
  • Make sure your Website has a site map and share it with Google webmaster tools.
  • Make sure your Website has a site map.
  • Make sure your Website is easy to navigate.
  • Make sure your Website looks great on all browsers.
  • Monitor your Website for malware.
  • Never stop thinking about finding new link bait ideas (topics that attract links to your site).
  • Open a Google Webmaster tools account.
  • Optimize a Web page specifically for Bing search.
  • Optimize a Web page specifically for Yahoo search.
  • Place meta tags on all your Website pages.
  • Place your Website on all marketing materials.
  • Register a new domain name for a marketing campaign or a new product or service.
  • Review products related to your industry on opinion Websites.
  • Submit a tutorial for your product to online how-to Websites.
  • Submit product photos to Flickr Creative Commons and require a link to your home page.
  • Submit your Websites to relevant directories.
  • Target advertising on specific Web sites through Google AdWords.
  • Test Web site button shapes, colors and sizes for better click-throughs.
  • Trade something of value for your Web site visitors’ e-mail addresses.
  • Turn your 404 (missing page) into a marketing tool.
  • Update your Website shopping cart for a better experience.
    Use call outs in your Web site
  • Use Hubspot’s Website.grader.com to see how Google views your Web site.
  • Use insights for Search to see what people are looking for in the search engines.
  • Use internal links. Link related content within your Web site and blogs.
  • Use pagespeed.googlelabs.com it improve your website load speed.
  • Use the WordPress plug-in Sociable to support sharing of your content.
  • Use Website.grader.com to see how Google views your Web site.
  • Use widgets to display and share content.
  • Use WordPress as your Web site platform.
  • Visually track how people use your blog or Website with Crazyegg.com.
  • Add a Like button to your blog and Web site.
  • Add a Tweetmeme button to your blog and Web site.
  • Create a Website
  • Write original content. Duplicate content is ignored by the search engines.
  • Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly.
  • Translate your website to multiple languages. The Western world is a multi-national community. Having a website in customer’s local language will help you build better relations with your clients.
  • Add Schema.org markup to your website key data. Google can show much more than your website URL in search results. Reviews, ratings, exact address – all of it can show up in search engine results if your website HTML is marked properly. More data in search results = more clicks and traffic.
  • Create infographics for your website. They are very powerful for building external links to your website and driving traffic.
  • Landing page testing
  • Remarketing pixels
  • Geo-site research
  • Content strategy
  • Keyword seasonality
  • Backlink intelligence
  • Internal search
  • Shares from site
  • Sitelink extensions to content
  • Create unique meta tags for each web page.
  • Write a white paper about your profession and industry
  • Enlist family, friends and trusted clients to help you spread the word about your products. Word of mouth is some of the best advertising out there.

Y –

YahooYellow PagesYelpYouTubeClose
  • Answer questions on Yahoo answers.
  • Yahoo’s analytics
  • Use Yahoo’s SiteExplorer to review your links and important pages.
  • Advertise in the Yellow Pages.
  • Advertise on Yelp.
  • Create 24-hour online conferences using industry-specific YouTube videos.Create a box-opening video of your product.
  • Create an office video series for YouTube. Make it interesting and fun.
  • Customize your Youtube.com channel.
  • Post tutorials on YouTube
  • Upload a video to YouTube.
  • Use YouTube’s insight tools to find out when people lose interest in your videos.
  • YouTube SERP
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